Copywriting and Your Five Senses

Written by Karon Thackston

Copywriting and Your Five Senses by Karon Thackston © 2004

In its most basic form, copywriting is, among other things,repparttar art of conveying a message in writing forrepparttar 108082 purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses don’t work on paper… they only work in person. That’s why we, as copywriters, have to create a sensory experience for our customers through our words.

Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, in order to see, hear, smell, taste, or feel a product, we have to be inrepparttar 108083 presence of that product. All too often, when copywriters create descriptions, they leave a lot to be desired. There is no excitement, no interaction, no experience. Descriptions should be, well… descriptive. Effective descriptions should fillrepparttar 108084 gap of what customers would see, hear, smell, taste, or feel if they were standing inrepparttar 108085 presence ofrepparttar 108086 product. Effective descriptions should draw customers in and create an actual event… as if they were able to be right there with you.

Do you make cinnamon rolls? You wouldn’t want to describe them simply as “delicious” or say they “smell great.” Instead, you’d want to bring your customers intorepparttar 108087 experience of enjoying your cinnamon rolls. Think of which of their five senses would be most in tune with your product and write to those. Try this:

---------------------------------- Definitely NOT grandma’s cinnamon rolls! Bake them fresh right in your own oven. Asrepparttar 108088 aroma of these gourmet rolls begins to waft throughrepparttar 108089 air, your nose will start to tingle and you’ll immediately know they are worthrepparttar 108090 wait. The scents of freshly ground cinnamon and yeast begin to merge asrepparttar 108091 dough rises andrepparttar 108092 cinnamon, sugar, and butter begin to bubble. Open your oven door to reveal one ofrepparttar 108093 largest sweets you’ve ever seen. Drizzlerepparttar 108094 homemade frosting overrepparttar 108095 top to complete your warm, gooey treasure. Your taste buds will praise you with every bite! ----------------------------------

Can you smellrepparttar 108096 cinnamon? Can you visualizerepparttar 108097 dough rising inrepparttar 108098 oven withrepparttar 108099 cinnamon and sugar bubbling onrepparttar 108100 top of each roll? Are you rememberingrepparttar 108101 times you’ve glazed cinnamon rolls inrepparttar 108102 past and, with sticky fingers, taken that first bite out of a freshly baked, warm, gooey pastry? This copy brings it all back, doesn’t it?

Do you rent private, Jamaican beachfront condos? Taking a basic route and falling back onrepparttar 108103 phrases “ocean view” and “sunsets are included” will leave your reader lacking a truly intriguing experience. Something like this will work better:

The Domino Theory...

Written by Phil Basten

JV Alert

The Domino Theory... By Phil Basten and Jane Mark (JPE Advertising)

Most of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array andrepparttar creator pushes one domino over and they all fall down in harmony one after repparttar 108081 other.

It's calledrepparttar 108082 domino theory and if you do it just right it works and looks spectacular.

Wouldn't it be great if online businesses worked this way?

It would be terrific if you could set up all your business dominos (strategies) and have them fall in justrepparttar 108083 right direction, wouldn't it?

Guess what?

You can, and it's easier than you think.

Ken McArthur and Sid Hale, two seasoned marketers, have put together a brilliant program that allows you to do this easily and quickly.

The program's called JV Alert.

It allows veteran and inexperienced marketers alike to get together with other marketers and dorepparttar 108084 kind of Joint Venture deals we all dream about.

When this site first opened over a year ago, My partner Jane and I jumped atrepparttar 108085 chance to be involved. It was a decision that has proved fruitful many times over.

We had one goal in mind at that time and that was to connect with someone who could help us sell an ebook we had written called 'Joe? Yes, Mable? Are We Rich Yet?'

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