How To Test The Body Of Your Sales Copy For Weaknesses
by Rich Hamilton, Jr http://www.ElitesMarketing.com
Your sales copy is life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
In this article, we are going to go over an effective way to test body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identify weaknesses in body of your sales copy, then you will know where to make necessary improvements and workout weak areas of your sales copy.
How It Works
The only way to know if body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once.
Eventually you will be able to determine which sales copy pulls more, but you won't know exactly where weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify where weakness actually is, until now.
A good sales copy will have several links throughout body of it, to display examples and ordering purposes. Since links are already in body of your sales copy, you can take advantage of them by tracking all of links. Why? By tracking links you will know what your visitors are clicking on and what they're not. By using this technique you will know precisely where your weak spots are, so all you'll have to do is tweak them.
Applying It To The Body Of Your Sales Copy
Applying this technique to body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize.
If you don't have this technique set up correctly, it won't do you any good, that's why your links need to be in numerical order. Let me give you an example, let's say that you are receiving clicks on your links in body of your sales copy up to link 4. Then, all you have to do is tweak your sales copy after link 4, because you already know you had your visitor's attention up to link 4. In this case, you know what your weakness is and that is after link 3, because your visitors haven't been clicking on link 4. So, link 4 is best place to start making some improvements and test it again.