Copywriting Tips for Sales-generating Brochures

Written by Karon Thackston

Copywriting Tips for Sales-generating Brochures by Karon Thackston © 2003

Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they haverepparttar ability to generate sales and increase revenues. Why then do so many of them fail?

There are several aspects of copywriting for brochures that amateur writers donít consider. Itís those things that make or breakrepparttar 108125 success of your efforts.

Forrepparttar 108126 sake of generalization, letís think about creating a six-panel brochure. (Also called a tri-fold brochure among other things.) This is created from an 8.5Ē x 11Ē sheet of paper that is then folded twice. There are three panels onrepparttar 108127 front and three onrepparttar 108128 backside ofrepparttar 108129 original sheet.

The Cover

As if it wasnít obvious,repparttar 108130 cover isrepparttar 108131 most important panel in your brochure. Bothrepparttar 108132 images and words need to grabrepparttar 108133 readerís attention and pull him or her in. It has to be compelling enough to (a) strike an emotional chord, (b) makerepparttar 108134 customer want to pick uprepparttar 108135 brochure, and (c) makerepparttar 108136 reader want to know whatís inside.

So, why then do so many people simply put their company name and a picture of their building (or something equally as boring) on this -repparttar 108137 most important of all panels?

I generally leaverepparttar 108138 writing ofrepparttar 108139 cover asrepparttar 108140 last element in my brochure-writing project. Once Iíve finishedrepparttar 108141 rest ofrepparttar 108142 copy, I read back over it at a leisurely pace. Then I stop to think. If I were asked to summarizerepparttar 108143 information in this brochure in 10 seconds, what would I say? If I had to namerepparttar 108144 single biggest benefitrepparttar 108145 customer will receive from this information, what would it be?

How To Test The Body Of Your Sales Copy For Weaknesses

Written by Rich Hamilton, Jr

How To Test The Body Of Your Sales Copy For Weaknesses

by Rich Hamilton, Jr

Your sales copy isrepparttar life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.

In this article, we are going to go over an effective way to testrepparttar 108124 body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identifyrepparttar 108125 weaknesses inrepparttar 108126 body of your sales copy, then you will know where to makerepparttar 108127 necessary improvements and workoutrepparttar 108128 weak areas of your sales copy.

How It Works

The only way to know ifrepparttar 108129 body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once.

Eventually you will be able to determine which sales copy pulls more, but you won't know exactly whererepparttar 108130 weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify whererepparttar 108131 weakness actually is, until now.

A good sales copy will have several links throughoutrepparttar 108132 body of it, to display examples and ordering purposes. Sincerepparttar 108133 links are already inrepparttar 108134 body of your sales copy, you can take advantage of them by tracking all ofrepparttar 108135 links. Why? By trackingrepparttar 108136 links you will know what your visitors are clicking on and what they're not. By using this technique you will know precisely where your weak spots are, so all you'll have to do is tweak them.

Applying It To The Body Of Your Sales Copy

Applying this technique torepparttar 108137 body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize.

If you don't have this technique set up correctly, it won't do you any good, that's why your links need to be in numerical order. Let me give you an example, let's say that you are receiving clicks on your links inrepparttar 108138 body of your sales copy up to link 4. Then, all you have to do is tweak your sales copy after link 4, because you already know you had your visitor's attention up to link 4. In this case, you know what your weakness is and that is after link 3, because your visitors haven't been clicking on link 4. So, link 4 isrepparttar 108139 best place to start making some improvements and test it again.

Cont'd on page 2 ==> © 2005
Terms of Use