Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have ability to generate sales and increase revenues. Why then do so many of them fail?

There are several aspects of copywriting for brochures that amateur writers don’t consider. It’s those things that make or break success of your efforts.

For sake of generalization, let’s think about creating a six-panel brochure. (Also called a tri-fold brochure among other things.) This is created from an 8.5” x 11” sheet of paper that is then folded twice. There are three panels on front and three on backside of original sheet.

The Cover

As if it wasn’t obvious, cover is most important panel in your brochure. Both images and words need to grab reader’s attention and pull him or her in. It has to be compelling enough to (a) strike an emotional chord, (b) make customer want to pick up brochure, and (c) make reader want to know what’s inside.

So, why then do so many people simply put their company name and a picture of their building (or something equally as boring) on this - most important of all panels?

by Rich Hamilton, Jr http://www.ElitesMarketing.com

Your sales copy is life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.

In this article, we are going to go over an effective way to test body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identify weaknesses in body of your sales copy, then you will know where to make necessary improvements and workout weak areas of your sales copy.

How It Works

The only way to know if body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once.

Eventually you will be able to determine which sales copy pulls more, but you won't know exactly where weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify where weakness actually is, until now.

A good sales copy will have several links throughout body of it, to display examples and ordering purposes. Since links are already in body of your sales copy, you can take advantage of them by tracking all of links. Why? By tracking links you will know what your visitors are clicking on and what they're not. By using this technique you will know precisely where your weak spots are, so all you'll have to do is tweak them.

Applying It To The Body Of Your Sales Copy

Applying this technique to body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize.