"Copywriting Secrets Of The Indian Mystics"

Written by Dave Alston

Hi everyone,

Been ruminating on this one for a little while now but it’s probably one ofrepparttar most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.

Here’s what happened…

About 8 years ago I boughtrepparttar 108039 book “Man and Music In India” by Roshmi Goswami and was introduced to a staggering thought from within it’s pages… that every note sounded by a musician is actually a container forrepparttar 108040 spirit ofrepparttar 108041 musician.

Now breaking that open further I began to see that (I’m a musician myself; drummer, guitar player) asrepparttar 108042 notes of a musician could be filled byrepparttar 108043 very soul or spirit ofrepparttar 108044 musician himself or even God or demons (if you believe in them) sorepparttar 108045 notes were almost like little boats that each musician filled with their persona unique to them and by plucking, singing, strikingrepparttar 108046 note they in essence ‘launched’ it out intorepparttar 108047 waves ofrepparttar 108048 sea of sound where it eventually reachesrepparttar 108049 ‘port’ of it’s destination -repparttar 108050 audiences hearing ear, who gladly receive and enjoy it (or otherwise if a bad musician).

In my mind’s eye I saw each musical piece therefore (stick with me here - it’s worth it I promise) as composed of thousands of little boats (the notes) sent out to sail acrossrepparttar 108051 sea of sound by vibration (the waves) torepparttar 108052 audiences listening intently onrepparttar 108053 other side of that ’sound sea’.

For many years I thought about this and then realised (sorry I’m a bit slow onrepparttar 108054 uptake sometimes!) that this didn’t just apply to notes in music but more deeply and profoundly it actually applied torepparttar 108055 very stuff of life itself - WORDS.

As such every single every single word you say or write is a container, a ‘little boat’ as it were… that actually contains YOU! The question is what fills your ‘little boat’ before you launch it out to sea?

Ifrepparttar 108056 light bulb has not gone on yet it will, just keep ponderingrepparttar 108057 bigger picture above - perhaps of a lone master violinist or a sitar and tabla player deeply intwined in an intricate Indian raga and before long you’ll understand exactly what I’m driving at… and it’s deep, very profound.

When you applyrepparttar 108058 above metaphor to words you seerepparttar 108059 little boats not as notes just being “containers forrepparttar 108060 music and spirit ofrepparttar 108061 musician” but rather words as little ships themselves that contain YOUR very essence, spirit, soul and persona.

Every time you speak or write a single line you release a little ‘Armada’ of these little boats out ontorepparttar 108062 sea of existence itself - if speaking, then out ontorepparttar 108063 splashing waves ofrepparttar 108064 ’sea of sound’ - if writing, then even more deeply intorepparttar 108065 sea of ‘heart to heart direct communication’ itself… without a sound, directly torepparttar 108066 target.

What’ s so profound aboutrepparttar 108067 written word is it’s ability (whenrepparttar 108068 writing is good) to bypass allrepparttar 108069 defences humans erect against other human’s intrusion and drop directly intorepparttar 108070 emotional and decision making part ofrepparttar 108071 heart to evoke powerful responses. That’s also good if you want to sell something to someone.

Quick example…

My wife didn’t even know I really had feelings for her inrepparttar 108072 first months of us knowing each other and she’d moved to another town 65 miles away - I wrote her a letter; it was pretty powerful (I was terrible at controlling my emotions then and splurgedrepparttar 108073 clumsy letter full of poetry and undying declarations of love etc!) and she phoned me saying she was surprised at my feelings for her; within 8 weeks we were married and that was 17 years ago.

Prior torepparttar 108074 letter I’d just been a fleeting aquaintance and if I’d tried face to face I’d probably have blown it being so nervous and all but;repparttar 108075 words carrying my spirit, passion, persona bypassed all her natural resistance and… melted her heart!

So what’s this all got to do with copywriting? Well a massive amount really;repparttar 108076 point I’m trying to uncover here is that you reveal your very personality through every single word you write… even if there are some aspects you’d rather not show to others, especially prospects or clients.

"The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting"

Written by Dave Alston

Countdown to Armageddon - at least you'd think so judging from some ofrepparttar garish copy and blaring headlines screaming at you from so many websites.

Atrepparttar 108038 opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale.

Although it's true to say human emotion hasn't changed inrepparttar 108039 last 10 years online,repparttar 108040 consumer and buyer reactions have undoubtedly become far more sophisticated overrepparttar 108041 past decade. Further, with something like 43% of all web shopping carts being abandoned atrepparttar 108042 point of sale it's crucial we understand and react proactively to this new buyer sophistication.

In short, todays online buyers are both pretty wired and wised up. Unless you understand this and adjust your offering accordingly your headlines are very likely to drive prospective clients away rather than entice them into your copy for a second look if they've even a sniff of hype about them or just plain bore them silly.

Either ofrepparttar 108043 above extremes is obviously counter-productive but rather than opting for a bland 'middle way' approach to your copywriting or headlines, here's a sure fire way to generate intensely gripping copy that rivets even ultra sophisticated buyers to every word you publish. It keeps them spellbound allrepparttar 108044 way down your pages until they've executed your desired marketing action - either opting in, clicking through to a new page or making a purchase without dumpingrepparttar 108045 cart.

If you want these type of results then use "The Psyschology Of Scarcity" and you'll soon have these new 'sophisticats' under your marketing spell and more importantly, get them buying what you sell. Here's exactly how it works...

The basic underlying principle is widely known of course, and springs fromrepparttar 108046 proven psychological response people give when they're denied or given limited access to something they intensely desire.

Basically, when people are told they can't have something they want it allrepparttar 108047 more. As a result incredibly powerful emotions are released which go on to drive actions often deemed irrational under normal circumstances. As marketers we can take advantage of this almost primitive reaction (ethically of course) to bypass even sophisticated buyers resistance and go on to makerepparttar 108048 sale.

Here's a further demonstration to show powerful this is...

Imagine for a moment tonights TV news announces a grave national emergency and petrol (gas) is to be be strictly rationed to one just full tank for your car for an entire month... but this rationing won't start until one weeks time. However, you are not allowed to stockpile petrol because that's bad.

Now I don't know about you honourable folks but almost instantly a picture of my storeroom stacked torepparttar 108049 ceiling with Jerry cans full of petrol popped into my mind! I'm not saying I'd do that if this was a true scenario but I'd probably have a couple of cans laid aside, just for emergencies of course. Atrepparttar 108050 pumps and service stations there would be a stampede, becauserepparttar 108051 psychology of scarcity would release these deep emotional responses. This actually happened here in UK two years ago and there was mayhem.

Now let's see if we can insert a mechanism deep into our headlines and online copy that'll immediately invoke exactlyrepparttar 108052 same kind of emotional responses within those who visit our sites. If we can then allrepparttar 108053 sophistication inrepparttar 108054 world won't stop our visitors from reaching for their credit cards to buy what we sell.We're looking forrepparttar 108055 response that comes directly fromrepparttar 108056 gut - that's not filtered out byrepparttar 108057 sophisticated mind. That's where we aim our copy at,repparttar 108058 heart notrepparttar 108059 head.

The type of mechanisms we've found work best in invoking these emotion driven responses are as follows...

1) Strictly limitrepparttar 108060 amount of product you are selling in each promotion, put it right up front inrepparttar 108061 headline or first sentence where everyone can see it and strictly adhere to your statement. If you say you've only got 100 widgets to sell, then pullrepparttar 108062 promo when you reach that point or people will seerepparttar 108063 whole thing as a facade. Here inrepparttar 108064 UKrepparttar 108065 richest sofa and 3 piece suite supplier uses this technique very well, although now after 2 years we're all beginning to see through these 'promo weekend specials', so be wise when you use it.

Make your product scarce... because then you make it valuable and desired in others eyes.

2) Set time sensitive deadlines that really do expire - Set a deadline forrepparttar 108066 promo to finish and give a special discount onrepparttar 108067 product if purchased before that time. When you reach that day pullrepparttar 108068 promo headlines, ad,repparttar 108069 lot. People will heed what you say and buy far quicker next time you set a deadline. I've done it myself, got to a site with expired deadline and missed out, next time I payed far more attention to their pitch andrepparttar 108070 website gained credibility in my eyes.

3) Use number limits for recruiting headlines - when recruiting people for sales teams, affiliates etc use figures that limitrepparttar 108071 amount of people you 'appear' to wish to recruit. For example use a headline portion including "We urgently require 5 key individuals for our new IT project...". Atrepparttar 108072 same time as limitingrepparttar 108073 opportunity here you also give each individual a glimmer of hope that they'll be amongrepparttar 108074 'chosen few' to landrepparttar 108075 rare but rather plum project.

4) Bundle extra products, services, customer support along with your product they'd not normally get, especially from your competition. This is also a good way to get affiliate sales. Your visitors realise they can't getrepparttar 108076 'extra's from other affiliate sites so they buy from your affiliate link. Your product becomes 'value enhanced' and inrepparttar 108077 marketplace where there are thousands doingrepparttar 108078 same thing, yours is perceived as valuable because ofrepparttar 108079 rare extras bundled with it. Think of it - you're giving chips (fries) along withrepparttar 108080 main event for free, your competitors aren't, who will buyers go with?

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