Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

Written by Karon Thackston

by Karon Thackston © 2005

When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors andrepparttar engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract fromrepparttar 139256 visitor's experience. It won't if you do it right! is a database site that allows visitors to search for any number of entertainment options then book them directly fromrepparttar 139257 site. They segmented their target audience byrepparttar 139258 events visitors would book entertainment for (i.e., wedding entertainment, birthday party entertainment, etc.) Pages were then created for each entertainment type.

The Problems wasn't ranking highly for its keyphrases on a number of pages. In fact, forrepparttar 139259 page we're focusing on in this article (seerepparttar 139260 original copy here:, wasn't ranking inrepparttar 139261 top 50.

The page desperately needed more copy. The concern was that visitors would be distracted byrepparttar 139262 addition of more text. After all, customers who come to a site to book entertainment are going to focus onrepparttar 139263 information in each performer's bio… notrepparttar 139264 copy onrepparttar 139265 category page, right? As we found out, this was not at all true.

In addition to quantity (word count),repparttar 139266 page also needed quality. The one paragraph of copy that was onrepparttar 139267 page was rough and sounded awkward.

The Solutions

Writing copy that appeals torepparttar 139268 site visitors andrepparttar 139269 search engines should berepparttar 139270 goal of every SEO copywriter. You never want to sacrifice one forrepparttar 139271 other. However, I knew that adding a long block of copy right inrepparttar 139272 middle ofrepparttar 139273 page would not be using good judgment. Good thing nobody ever said all your copy had to be in one place!

By breakingrepparttar 139274 copy up and adding short blips under each section ofrepparttar 139275 page, we were able to include enough text to supportrepparttar 139276 chosen keyphrases. Atrepparttar 139277 same time, we were able to help visitors makerepparttar 139278 best choices for their wedding entertainment.

Content Generation for the new search engine and searcher

Written by Mick Sawyer

When i first enteredrepparttar arena of search engine optimization a few years ago i soon found out that backlinks were they key to sucess and i maderepparttar 139215 most of backlinks by being a slave torepparttar 139216 search engines by linking my site in every spare moment i could.

Overrepparttar 139217 last few years i have found thatrepparttar 139218 backlink is no longer as powerful as it was inrepparttar 139219 past and to survive and get better rankings we now need to add a lot more content to out sites than we did inrepparttar 139220 past.

Adding content to your site and learning to write goos copy is a much more pleasant task thanrepparttar 139221 relentless stream of emails you need to send out inrepparttar 139222 past to get even a few confirmed backlinks to your site.

I have taken some time out od building sites to learn hot to write good copy and have even purchased some article manipulation tolls that speed uprepparttar 139223 process and generate good unique content.

One ofrepparttar 139224 best tools have is a book i bought from a second hand book store which has taught me to write good and old fashioned copy and has also taught merepparttar 139225 basics of correct grammar inrepparttar 139226 style it was taught inrepparttar 139227 past before we hadrepparttar 139228 much used spellchecker which we all prize and utilize every day.

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