I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way.

“Karon, I want you to write sales letter for my site. How much will it cost me?” read his note. After looking at his home page and evaluating his target audience, I didn’t feel a sales letter would be best type of copy for his site. When I sent him my suggestion he replied with something along lines of, “No sales letter? What other kind of copy is there?”

Was he a fan of sales letters? No, not especially. Did his question come with a sarcastic tone? No, it was a genuine question. A lot of what he had been exposed to online was sales letters. So much so that he thought this was *only* type of copy to have on a website. That’s what all “gurus” were telling him, so it must be true. Even though he had been to countless sites that did not have sales letters, he never realized differences.

I pointed him to several sites that had a wide range of copy to show him some of other styles.

Catalog Copy - (one of my favorite types to write!) http://www.gortonsfreshseafood.com

Long Sales Copy - http://www.copywritingcourse.com

Short Sales Copy - http://www.landmarkcreations.com

Brochure Copy - http://www.toyota.com

NOTE: Make sure your sales page does its job perfectly. We won’t bother about making any sales here – all we will focus herein is, to direct visitors to sales page – sales page should do rest. Many affiliate sales pages do a fantastic job in making sale, but if it's your own sales page, it would be better to take sometime and make sure its in good shape.

If you have any marketing experience on Internet, you know how difficult it is to get some exposure to your ad – be it an email ad, a small ad running under an article you write on a webpage, or a small classified ad. Exposure is defined here as getting your ad visible to users – that is, getting them just to ‘see’ your ad. This will cost you good money in most cases. But most annoying thing after putting in some great effort and investment to get your ads appear in front of visitors' eyes is, to see them click away. You must make maximum use of this hardly earned ad space.

By following a simple strategy, you can dramatically increase clicks to your page. Remember – we are only bothered about making visitor ‘click’ to site - site should do rest.

Follow this simple 2-step formula.

1 – Killer Initial Appearance Line 2 – Develop Interest and PUSH to site

NOTE: The discussions may consider one or two niches such as email ads, pop up ads etc. But you can easily apply this formula to any kind of promotional material you use, once you master it.

1 – Killer Initial Appearance Line ----------------------------------------- Get attention of reader – This is most important thing. If you fail this step, you lose game early. This step stresses importance of initial appearance of message to visitors. Putting it simply, it could be subject line of an email message or first line of a classified or popup ad. You must make visitor ‘wanting to find out more’.

Let’s say that you encounter emails in your inbox with one of following subjects.