Copywriting: Techniques for a Great Body!

Written by Wild Bill Montgomery

1) Think about your Readers

When writing ad copy be sure thatrepparttar average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is to write just as if you were saying it to their face. Addressrepparttar 108208 reader as "you" in your copy. Just like a one on one conversation. Sometime take a closer look at some ofrepparttar 108209 advertising around you. How many times do you see them using "you"?

Make your copy interesting to read, almost story-like, allrepparttar 108210 time generating enthusiasm for your product or service. Find ways to place facts in your copy without sounding like an Army Service Manual. The trick is to conveyrepparttar 108211 hard dry facts and numbers, while making them interesting to read.

Don't talk about yourself. Readers don't care what you like, what you did or what you think. They want to know if they will like it and how it will benefit them.

2) Organize your Copy

When you write your copy you should always know what your primary message or selling point is as well as allrepparttar 108212 secondary selling points. You might want to use your primary message as part of your headline and then dedicate a few lines or paragraph to expand on it. Then fit in your secondary selling points in lines or paragraphs after that. Whether they are a few lines or a paragraph would depend onrepparttar 108213 size of your copy. How much space you can set aside for your selling points? Before you start writing your copy write down all your selling points. Sort them inrepparttar 108214 order of importance. When writing your copy, move smoothly from point to point, one leading intorepparttar 108215 next.

3) Short is Better

Everyone knows that short sentences are easier to read and comprehend than long sentences. One thing that all writers have in common is that they are taught to write short and to-the-point sentences. Read back through your copy. If you find a sentence that has more then 12 words, find a way to break it down. Break all long sentences into 2 sentences. If necessary, break them down again. You can also use hyphens to help separate long sentences. This is not to say that all your sentences should berepparttar 108216 same length. Copy can become boring whenrepparttar 108217 sentences are allrepparttar 108218 same length. Vary their length. Just keep them under 12 words. Remember you are writing copy, not fiction. Sentence fragments, as long as they sound good torepparttar 108219 readers ear, are completely acceptable in copywriting.

4) Don't be a Dictionary

Use simple and easy words. That's what a reader understands. Considerrepparttar 108220 mindset that you are communicating with. This reader is not trying to dissect and devour your copy. This is someone, who for one reason or another has been distracted from their primary goal to read what you have to say. It's only a short pause they're taking to quickly read your words. If you use complex words, you will either annoy or completely lose your reader. Keep It Simple Stupid! Ad Copy is Communication. Don't think that you are impressing them with words they probably couldn't spell and would never use themselves. Make it easy forrepparttar 108221 reader to understand and keep up withrepparttar 108222 copy.

5) Keep Clear of Tech-Terms with Wide Audiences

If your copy is to be read by a wide audience, don't wrongfully assume that they will know what you know. If you feel that these facts must be used, find a way to convey these terms inrepparttar 108223 best way that they can be understood. Don't use a technical term unless it isrepparttar 108224 best choice. Sometimes you have no other route than to use technical terms. Lets use "software" as an example. What other way can you put it? It's software. But then again you wouldn't want to say "C++ Software" just Software. The average reader has no idea that C++ is a programming language and could care even less.

Web Legalities: Copyright

Written by Richard Lowe

Important: This article contains opinions and information about copyright law. Keep in mind that I am not a lawyer and have not been a lawyer in any past life that I am aware of. If you have specific questions about copyright law you should contactrepparttar appropriate legal resources.

People work hard to develop graphics, write stories and articles, design web sites and build software, among other things. They are sometimes paid for their efforts, sometimes not. In any event, inrepparttar 108207 United States (and in most ofrepparttar 108208 world) anything that you create or write is automatically protected by copyright.

You do not generally need to register your works withrepparttar 108209 copyright office in order for them to be protected. Registration simply serves as added insurance - it gives yourepparttar 108210 ability to prove that you wrote or createdrepparttar 108211 item on a specific date and formally establishes you asrepparttar 108212 copyright owner.

The person or company (if you createrepparttar 108213 work for a company it belongs torepparttar 108214 company) ownsrepparttar 108215 rights to publishrepparttar 108216 material. These rights do not stop no matter how many timesrepparttar 108217 material is illegally copied or ifrepparttar 108218 copyright holder gives you a copy. He still ownsrepparttar 108219 copyright unless he signs it over to someone else.

The point is that taking someone's images, writings, songs (MP3's included), videos or anything else is violatingrepparttar 108220 law andrepparttar 108221 person's rights. In fact, it is stealing and, if proven,repparttar 108222 violator can be held liable for damages.

So what do you do when you see that cool graphic or sound file onrepparttar 108223 internet and you want a copy? Well, you can write torepparttar 108224 copyright owner and ask permission to use it or to make a copy (always get written permission - anything not in writing is difficult to prove in a court of law). Getting permission is not difficult and it is rewarding to create a web site or other work knowing that everything is totally legal.

I've found that most artists and writers onrepparttar 108225 internet are completely willing to allow their work to be copied as long as they get credit and a link back to their site. Occasionally I've found an exception - an author or artist who does not want to allow casual copying. In this caserepparttar 108226 best thing to do is to followrepparttar 108227 wishes ofrepparttar 108228 copyright owner - don't copyrepparttar 108229 material.

A good rule of thumb about using materials gleaned fromrepparttar 108230 internet is: if you have any doubts about being able to make copies, don't use it. There are way too many good public domain sites for clipart, music and video for there to be any excuse for illegally using copyrighted material on your site.

One ofrepparttar 108231 more interesting copyright violations occurred betweenrepparttar 108232 owner of Star Trek (Viacom) and every non-sanctioned Star Trek site onrepparttar 108233 web. Viacom decided that it didn't agree with people using Star Trek photos, graphics, stories and other materials as it ownedrepparttar 108234 copyrights. So it send out a letter to every site it could find telling them to cease desist. They succeeded in alienating most ofrepparttar 108235 Star Trek fans inrepparttar 108236 world and in angering just about everyone ... and most ofrepparttar 108237 site still seem to be operating. Yet, legally, Viacom is correct ... they do ownrepparttar 108238 copyrights. But was it a good move to actrepparttar 108239 way that they did? I don't think so, as Star Trek has a huge fan following and allowingrepparttar 108240 fans to create literally thousands of web sites is probablyrepparttar 108241 best advertising that Viacom could have asked for.

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