Copywriting: Aida is more than an opera

Written by Dave Bromley


Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it isrepparttar sales formula that all advertising must incorporate if it is to be successful.

A = Attention

I = Interest

D = Desire

A = Action

It does not matter how well your description is written, how good your product is or what terrific value it represents if no-one knows about it. So how do you grab people's attention and get them to read your listing?

We know thatrepparttar 138631 majority of potential bidders will start by going to eBay's search engine. Sorepparttar 138632 important thing is to get as many key words or phrases that they might use into your title. If I am looking for a Rolex Oyster wristwatch I might type in Rolex, Oyster or wristwatch intorepparttar 138633 search engine. If you have a Rolex Oyster Wrist Watch for sale at $50 I will not even find it if your listing title is something like "Amazing Value Top ofrepparttar 138634 Range Quality Watch"

The secret is to think like a buyer. EBay offer you some tools to help you gain attention. If you cannot get everything in your title that you want you could pay an extra 50p and add a sub title or go for one ofrepparttar 138635 other enhancements that eBay offer. Only testing will tell you whether these are worth it for your products.

A Copywriter Speaks: Hey, Give Me Back My Pen!

Written by Dina Giolitto


Itís no wonder I have a permanent crick in my neck. Iíve spentrepparttar last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other forrepparttar 138434 fruitlessness that is our existence.

Okay, Iím being a little dramatic. But itís true; innumerous individuals think they donít need my services. Guess again, friends! You needrepparttar 138435 writer. Iíve seen what happens when you give it a go on your own, and it isnít pretty.

To my copywriting cohorts: you know who I mean. Theyírerepparttar 138436 ones who keep you hunched over that keyboard, slogging away intorepparttar 138437 wee hours ofrepparttar 138438 morning, only to send back a bastardized draft revision thatís rife with bad grammar, sloppy sentence structure and headlines that wouldnít fly in an eighth grade English essay. Whatís a writer to do? Work your magic, of course! I never thought I had special powers. But maybe I do, because thatís what pandering types tell me just after theyíve grammatically raped another one of my brainchildren. Little do they know,repparttar 138439 painstaking way in whichrepparttar 138440 copywriter chooses his words!

Good copywriting carries some emotional weight; thatís what gives it substance. The challenge an advertiser faces is to harnessrepparttar 138441 emotion ofrepparttar 138442 audience and spur them to action. Still, people often fail to recognize thereís a distinct method torepparttar 138443 madness. They tamper with your creation; they muck up your words; they carelessly trod upon your masterpiece! You protest, gently, but still they always win. Why? You canít prove them wrong. You can only barrage them with more words. See how confusing it becomes?

In writing, there are two partners at play; emotion, and logic. Emotion isrepparttar 138444 silly-putty of communication; logic is that little plastic container you keep it in. Iíll say it another way: word choice and sentence structure. The problem is such: there is no tangible way to defend your emotional method of persuasion (or word choice), and asrepparttar 138445 language continues to evolve, logic (or sentence structure) is also going outrepparttar 138446 window.

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