So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes hard part: narrowing it down to a topic. What heck are you going to say in your article?
A friend of mine recently suggested that I write more articles about copywriting. Not such a bad idea, being a copywriter and all. But here's a thought: if all you ever write about is writing, where is proof that you can actually write? At some point, your prospects WILL ask for samples of work for their specific niches; that is, if you plan to serve clients, and I'm sure you do as that's what a "freelance copywriter" does for a living!
To copywriter especially, article marketing is a beautiful thing. Why? It allows you to target any audience in any category that YOU choose.
Let's say someone out there in great beyond is perusing a vegetable garden website... and this person also has some vague plans to create a gardening website of his own. YOU want to be a gardening writer. Now, if your gardening article is placed aforementioned garden website, along with a bio that describes you as a gardening writer, guess what? Good old Broccoli Rob is probably checking out your work. If he likes what he sees, you've got yourself one paid garden writing project! Brilliant.
Another example. You're a pet person. You'd love to write web copy about dogs, cats, gerbils... any and all of God's creatures. But, uh-oh, you have no *official* experience! So what? Start writing, my friend. The assignment: one web article about How to Paper Train Your Puppy. In your bio, give a brief summary of your copywriting experience and throw in a line about how you're a pet writer. Pretty soon, what do you know... Westminster Dog Show people are knocking on your door asking for an E-book about dogs. Way to go, pet writer!