Copywriter Fees Explained

Written by Joel Walsh

Copywriter fees, though they may vary greatly from one copywriter torepparttar next, are not determined arbitrarily. Understanding how copywriters set fees will help you getrepparttar 136988 most for your money.

Copywriter Fees - Market Rates Copywriter fees vary greatly from writer to writer and project to project, and there are no real industry standards. Two respected industry sources, The Copywriters Council of America, andrepparttar 136989 trade publication, Writers Market, have surveyed US copywriters about their fees, and come up with some pretty accurate ranges for various copywriting services.

Copywriters' Council of America Estimated Copywriter Fees. Writer's Market Fee Guidelines for Copywriters

Copywriting Services an Investment, Not an Expense Copywriting services are best seen as an investment rather than an expense. No other service or product you buy will have as direct an impact on how much money your business makes, as copywriting services. Your copywriter isrepparttar 136990 one who will speak directly to your current and prospective customers, not your management consultants, landlord, or travel agent. If you're going to save money, it should be with those fine people, not your copywriter.

How Copywriter Fees Are Set Copywriters' fees can often seem a little less than transparent. But in reality fees for copywriting services are based on just one thing: time. Traditionally, copywriters would simply bill byrepparttar 136991 hour, and most still do. UpMarket tries to make life easier by charging firm, flat fees. Still, all fees are ultimately based on an estimate of how much time services are expected to require, and also whetherrepparttar 136992 time will be spent directly on creative services (requiring a writer), or editing, proofreading, research or administrative (which can be done by an assistant).

Secrets of Writing a Business Website Homepage

Written by Joel Walsh

Think you know how to write a business website homepage? Read this article to make sure.

You probably think you already know what a homepage is. But if you’re like many business website owners, you really don’t. The homepages of many business websites are suffering an identity crisis. They're trying to dorepparttar job of several web pages, and doing none of those jobs well.

What a Business Website Homepage is Not: A homepage is notrepparttar 136987 place to dump a long description of your business. That’s forrepparttar 136988 “about us” or “company information” page. Onrepparttar 136989 homepage, this information will just bore most people. A homepage is notrepparttar 136990 place where you list and sell all your products (unless you only have one or two). You should have a special products and services page for that, and preferably a shopping cart or catalog. Trying to make people buy right on your homepage is a little pushy. The homepage will also get over-crowded as your offerings expand. Instead, just include a list of product categories with links to inside pages, along with direct links to your biggest sellers. A homepage is notrepparttar 136991 place to includerepparttar 136992 full text of your announcements and press releases. Just include a teaser paragraph of each article onrepparttar 136993 homepage, with a link torepparttar 136994 web page withrepparttar 136995 full text. If people want to readrepparttar 136996 full text, they can. If they don’t, you haven’t bored them to tears. A homepage is not your company president’s or owner’s personal blog. It’s OK to rant, rave, or preachrepparttar 136997 need for world peace. Just don’t do it on

As you’ve probably noticed, a good website has multiple pages. You should have special web pages for special topics: an “about us” page for company information, a products and services catalog,repparttar 136998 president’s blog, etc. When you advertise or send out links to your site, you should link directly torepparttar 136999 most appropriate page, rather than justrepparttar 137000 homepage. Of course, that doesn’t mean you don’t need a homepage, just that you don’t need it to do every single thing you want your website to accomplish.

Quick Guide to Writing a Business Website Homepage Important Points to Consider Target audience Your business website’s homepage must be all things to allrepparttar 137001 people who type your URL in their navigation bar, whether it’s their six-hundredth visit or whether they just happened to catch your web address painted onrepparttar 137002 back of your car.

Content Forrepparttar 137003 benefit of new visitors, a homepage must provide a snapshot of who you are and what visitors can do on your website. Your first one to three paragraphs should give a quick overview of what visitors can do on your site. For example, you could include a short paragraph each on “buy widgets,” “learn more about widgets,” and “meet other widget enthusiasts,” with links to your shopping cart, informational articles, and message board, respectively.

For returning visitors,repparttar 137004 homepage must serve as a touchstone for navigatingrepparttar 137005 site, announcing new developments and pointing out especially popular or useful pages. For these visitors you don’t have to write anything new especially for your homepage. Anyone who's coming back to your site is already interested and is going to want to jump right intorepparttar 137006 deeper pages of your site, rather than linger onrepparttar 137007 homepage wondering whether it's worth their time.

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