5 Low Cost and Successful Methods For Independent Professionals To Get Clients Copyright 2002 by Paul BednarIt goes without saying that clients are
lifeline of every independent professional. You sure won't be in business long without them! There are many marketing methods used to get clients. Some methods, such as magazine advertising, are quite expensive while others cost very little in comparison and produce better results. Here are five inexpensive and successful marketing methods to get clients.
1. Networking
Like it or not, getting clients is done through one-on-one personal communication. The strength of your relationships is paramount. You won't get to know anyone or develop any relationships if you hide in your office or behind your computer. Get out there and press
flesh!
Clients want to feel comfortable about
independent professionals they retain and prefer to know them personally or have a trusted person recommend someone. Go where
decision-makers are that can hire you. Go to
same conferences; join
same associations, read
same magazines and newsletters.
Make a habit of regularly staying in touch with your network. Contact all of your friends and colleagues. Tell them what you are looking for and what you're interested in. Be sure to contact prior employers and bosses too. If you've departed on good terms, this is a great way to get clients.
2. Writing articles
An independent professional that writes articles and gets them published in industry magazines, trade journals, newsletters, etc. becomes positioned as an expert.
Potential clients that like your articles will contact you when they want more information. Some of these contacts will become clients.
Consider writing articles for a variety of publications in your industry such as magazines, journals, print newsletters, ezines, and web sites. You can write articles on a variety of topics such as
new trends, a creative way to solve a common problem, your thoughts on
current state of business, etc. There are numerous possibilities!
Unless you are extremely well known, don't start out submitting articles to
most prestigious magazines and journals. Start small. It is best to target publications where you have
most likely chance of getting published.
Be sure to include copies of your published articles in your literature to potential clients.
Do not ask to get paid for your article. Having a publication print your article and position you as an expert is
best kind of advertising you can get.