Copyright 2005 Mike Adams
Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is killer app for your business on Internet, or how to make it that way if it isn't now?
In my spare time, I teach WingTsun(TM) Kung Fu. I learned Internet marketing by marketing my martial arts schools and classes online. Much of what I've learned about Internet marketing - and Life - has been strongly influenced by Kung Fu.
Good Kung Fu is concept-driven. Good Internet marketing should be, too. Have you ever heard concept, "The best defense is a good offense?"
My students and I are nice people. But if you've ever had to defend yourself or your family, you know you can't be too nice. Your survival, or survival of your loved ones, depends on you winning. You cannot stop, you must win.
So let me ask you: If you were in a situation where you had to defend yourself and your family - life or death! - would you only hit once? Of course not. You'd keep hitting until you and your family were safe, wouldn't you?
But is that how you market your business on Internet? Are you relentless? Do you win? Or do you just get one hit per visitor? Do you really think people are going to wait around to see what happens? Or come back later for another hit?
It sounds funny, but this is what vast majority of businesses do on Internet! I've done it too, and I KNOW better! Any marketer will tell you it's a known fact that it normally takes multiple exposures to your marketing before someone actually makes a purchase. It's so easy to focus on getting a hit on your web site. But what's chance you're going to win with just one hit?
Do you know what it costs you to get a visitor to your web site? Maybe you can measure it because you're doing pay-per-click, popup, or banner advertising. Or maybe you just know you spent umpteen hours hunched over your keyboard sweating blood trying to optimize your pages for search engines. Any way you count it, I'm betting it's costing you a lot of time or money for each visitor. Do you really want them to just surf in and surf out, never to be seen again, and never to generate any revenue?
Are you going to crawl back in every Monday morning to a job you hate? Your family would be a lot safer if they didn't have to depend on good will of an anonymous corporation, wouldn't they?
Are you going to win?
Are you an Internet Warrior?
Then you have to get their email address, and permission to email them. Then we start our Kung Fu.
I'm going to teach you concept of WingTsun chain punch. The chain punch is like a machine gun - it's a continuous chain of punches, each one linking to next in a continuous unbroken chain. They just keep coming! Believe it or not, with a little practice anyone can punch 7 or 8 times a second for 100 punches or more. In fact, 10 punches per second is not that difficult and 12 punches per second is not unheard of! And every one of those punches is automatic, it's reflex. It's all on autopilot.