Converting Print Advertising For Use On The Web - A How-To

Written by J Hancock


Contrary torepparttar beliefs of some, advertising for web and print are very different. Converting print ads for use onrepparttar 147667 web is very tricky. What has been very successful on paper may have no impact at all onrepparttar 147668 screen. When I am asked ďHow do I convert my print ads to web?Ē my answer is simple: donít! Web and print are so vastly different that I believe you should never build your web pages based on a print ad.

There are certain rules that web design must follow that simply donít apply to print. One of my colleagues, Tim Pattison, broke these rules down very concisely recently:

  • Usability
  • Browser compatibility
  • Designing withinrepparttar 147669 constraints of (X)HTML
  • Accessibility
These arerepparttar 147670 four rules that web design must follow. I will explain these rules in detail later. For now though we need to talk about copywriting. As I said in my last newsletter Web Site Templates and Their Benefits,repparttar 147671 most important part of your website is content. Search engines and disabled users donít care how your site looks. They only care aboutrepparttar 147672 information your site presents. The reason Iím coming back to this is to explain that writing web copy is an entirely different ball game from writing print copy. Quite possiblyrepparttar 147673 best resource for writing web copy isrepparttar 147674 book ďWeb Copy That SellsĒ by Maria Veloso. It outlinesrepparttar 147675 differences betweenrepparttar 147676 two and gives great techniques to writing forrepparttar 147677 web. I will be revisiting this topic in my newsletters to come, so make sure you visit often.

The four rules exclusive to web design: usability, browser compatibility, design withinrepparttar 147678 constraints of (x)html, and accessibility, arerepparttar 147679 four horsemen of doom forrepparttar 147680 uneducated, inexperienced designer. They are some ofrepparttar 147681 most overlooked aspects of web design, and yet some ofrepparttar 147682 most important.

  • Usability: Unlike print ads, web sites are interactive. Users must be able to easily find their way around, and they need a clear path torepparttar 147683 information they are trying to find. If you are selling a product, there needs to be a clear, concise, distraction free path fromrepparttar 147684 home page allrepparttar 147685 way torepparttar 147686 check out page.
  • Browser compatibility: In a perfect world you could design your web site once and it would look perfect and stay perfect in all browsers. Unfortunately, we live inrepparttar 147687 real world where some browsers support a set of standards and others simply donít. Actually,repparttar 147688 most popular browser inrepparttar 147689 world has for years lived by their own rules. While MS Internet Explorer still holdsrepparttar 147690 majority ofrepparttar 147691 market share, Mozzilla, Netscape, and Opera have acquired a considerable percentage ofrepparttar 147692 browser market. In fact, itís high enough of a percentage to make Microsoft revise their plans to release IE 7.0. While competition is healthy, it makes for headaches for web designers. It is not uncommon to have your site looking perfect in one browser only to find that your entire design explodes when viewed with another.


How to use stylesheets

Written by Phillip Harrison


Web sites can contain hundreds of pages, even thousands. You have spent your time making a look and brand for your web site, using different font sizes, colours, margins etc all within each web page.

Later on you decide that you want to changerepparttar background colour ofrepparttar 147622 website, and then realise that you will have to edit every single web page and changerepparttar 147623 background color inrepparttar 147624 body tag.......

This is where stylesheets come into play, by simply putting allrepparttar 147625 web page formatting into a single file and then called upon by each web page, you are able to make changes to your web sites layout in just a few seconds!

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