Converting More Free Downloads to Paid CustomersWritten by Sean Cohen
Do you give web site visitors opportunity to download a free trial of your product or service with intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them download on next page is not best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making sale.
Download giveaway opt-in conversion is extremely simple when done with correct process. Unfortunately many businesses are leaving significant profits and subscribers on table by using wrong methods.
The Wrong Way
A visitor comes to your site and they fill out a form to request your free download. Upon submission of form they are taken to your thank you page where you provide link to download.
This person has been given your download but you have not given them a reason to subscribe to your list. They might have given you a fake email address and in all likelihood did give you a fake email knowing that they just need to get to next page to receive your information. Since you can't follow up with them you might have lost a sale.
The Correct Way
Insert AWeber opt-in form on your site. Within eye site of this form provide information about importance of subscribing to your list. Add value to your list by giving them compelling reasons to subscribe. Make it clear that download link will be provided in email they receive after confirming their subscription.
E-mail Promotion Internet Marketing WorksWritten by Daegan Smith
E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very lucrative to your business.
Before you start an e-mail promotion Internet marketing campaign, you must develop a database that represents your target customers. If you are offering e-mail services as part of your mix, you must make sure customers know about them. Also, provide several ways for someone to opt-in your services. Some of these options include: by providing an online way to sign up, by telephone or by direct mail as well.
An effective e-mail promotion Internet marketing program does not end when someone gives you an e-mail address. You may e-mail them once before they must respond to either an opt-in or opt-out message. Otherwise, you might be accused of illegal spamming. Once people have opt-in to your e-mail services, treat them with care. Such customers are valuable and should be treated as a valuable commodity. Do not pass your list on to a third party without permission of parties in question. Also, you must have an opt-out option available for those that wish to do so.