Simply combine educational content of your newsletter with a monthly promotion described in covering e-mail or on page of your website where readers can download each issue.

Once you have engaged your reader’s interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.

Here are some tried-and-proven ways:

•Teleconferences. One of easiest, least expensive, and most powerful ways for you to monetize—or convert your newsletter into profits—is to invite readers to a free teleconference where you provide additional information and invite them to discuss topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliver phone number and a special PIN (personal identification number) plus last-minute reminders.

•Special report. Offer an in-depth treatment of topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request. You can also deliver additional information on unlinked web site pages or via e-mail.

•Promotions. When appropriate, offer special pricing or terms on products or services associated with topic of your newsletter.

•Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.

Here’s how to maximize response:

•Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.

FIRST STEP – FIND A CAUSE

You and your business have interests that can be converted in a great community service experience. Once you are matched with right project, you will encounter a rewarding experience that you will always remember. You also have to consider what could possibly become a great news story. A good story converts into more business for you. More clients aren’t everything, but it could very well be an excellent bonus.

A good example:

Shoppe at Darling (http://www.darlingbabyshoes.com/), an affordable baby shoes store, was interested in benefits of donating to local Pediatric Hospital that was opening across road from their new store. They decided to start a Paint-a-Mural project (http://www.artistshelpingchildren.org/ ) with Artists Helping Children. Children visiting their store can paint a mural while they are waiting for shoes. After completed, they donate to a local children’s hospital. They get benefit of: