Convert Your Newsletter into Immediate Cash

Written by Roger C. Parker


One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!

Simply combinerepparttar educational content of your newsletter with a monthly promotion described inrepparttar 120407 covering e-mail or onrepparttar 120408 page of your website where readers can download each issue.

Once you have engaged your reader’s interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.

Here are some tried-and-proven ways:

•Teleconferences. One ofrepparttar 120409 easiest, least expensive, and most powerful ways for you to monetize—or convert your newsletter into profits—is to invite readers to a free teleconference where you provide additional information and invite them to discussrepparttar 120410 topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliverrepparttar 120411 phone number and a special PIN (personal identification number) plus last-minute reminders.

•Special report. Offer an in-depth treatment ofrepparttar 120412 topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request. You can also deliver additional information on unlinked web site pages or via e-mail.

•Promotions. When appropriate, offer special pricing or terms on products or services associated withrepparttar 120413 topic of your newsletter.

•Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.

Here’s how to maximize response:

•Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.

•Focus. Separaterepparttar 120414 educational content of your newsletter fromrepparttar 120415 promotional message inrepparttar 120416 e-mail announcing each new issue or onrepparttar 120417 page of your website where your newsletter can be read or downloaded. Never put time-sensitive information in your newsletter!

GENERATE FREE PRESS FOR YOUR BIZ BY HELPING YOUR COMMUNITY

Written by Rachel Goldstein


Are you looking for a unique way to catchrepparttar attention of potential customers? Have you had a hard time gettingrepparttar 120406 attention ofrepparttar 120407 media and don’t know where else to turn? Look no further,repparttar 120408 answer has been right in front of yourepparttar 120409 entire time. Give back to your community.

FIRST STEP – FIND A CAUSE

You and your business have interests that can be converted in a great community service experience. Once you are matched withrepparttar 120410 right project, you will encounter a rewarding experience that you will always remember. You also have to consider what could possibly become a great news story. A good story converts into more business for you. More clients aren’t everything, but it could very well be an excellent bonus.

A good example:

Shoppe at Darling (http://www.darlingbabyshoes.com/), an affordable baby shoes store, was interested inrepparttar 120411 benefits of donating torepparttar 120412 local Pediatric Hospital that was opening acrossrepparttar 120413 road from their new store. They decided to start a Paint-a-Mural project (http://www.artistshelpingchildren.org/ ) with Artists Helping Children. Children visiting their store can paint a mural while they are waiting for shoes. After completed, they donate to a local children’s hospital. They getrepparttar 120414 benefit of:

1.Clients visiting their store becauserepparttar 120415 clients enjoy paintingrepparttar 120416 mural 2.Possibly more return clients because ofrepparttar 120417 extra enjoyment ofrepparttar 120418 activity 3.Clients will admirerepparttar 120419 store’s values 4.Positive FREE media coverage every time they finish a mural and donate it torepparttar 120420 local children’s hospital 5.A free mural forrepparttar 120421 children’s hospital

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