Contextual Ads, Do They Work?Written by Rob Wiley
I just read something about how next big web thing doesn't live up to it's expectations. This next big web thing turns out to be contextual ads. After reading about this, it got me to think... What would I do?? If I was looking for a particular rock for my rock collection, what would I do? How would I go about searching for such an item? And with in my search, would I ever click on a link from a contextual ad? I thought these questions and finding answer to them would help me make a clearer decision as to "the next big web thing" and if it really is a flop. Procedures I took in finding answers goes like this. First I went to Goolge and typed "Jade" into search field. When results came back, I was kind of disappointed. Because word "Jade" is a name that was applied to ornamental stones that were being brought to Europe from China and Central America. I couldn't find any information on gemstone "Jade" until third page. When I did find an actual page relevant to gemstone, it was a description page that described different properties of Jade. Although I was getting closer to my search to purchasing a piece of Jade for my collection I still found search rather long. At this point if there was a contextual ad on page that hinted to a gemstone store featuring Jade, I would click on it. There was no such ad so I cancelled my search and figured I would have better success at Big Sur.
Writing Your Body ContentWritten by Rob Wiley
It is said that search engines like to see a certain amount of words in body of your html page. That is true, if you don't have a certain amount of words in body, then that page will not be considered a viable page. And not just any words, making your content relevant to your site is key. In order to achieve right balance, apply some common sense and think it through.
Sometimes it can be difficult to come up with content that might help describe a certain aspect of your business. Looking at other sites on internet is always a good place to browse for ideas. Keeping in mind that you are only browsing. You might look at ten different sites and pull ideas from each of them. Once you do this, you will find that your limits will be broaden when it comes to placing right kind of words on your web page.
Here is a simple example of how a person might increase relevant content on a web page. Keep word relevant in mind. Let's say you have a flower shop and you sale flowers from your website. Your site is up and running and seems to be generating some traffic. The site contains a description of your business page, a services offered page, a store and an order form page. What do you think is most important section of this site? I would say store is. So let's see how we can increase content that is relevant for that page or section of your website.