If you Sell a Product, Use Online Marketing, Part 2 Judy Cullins ©2003 All Rights Reserved. When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as
leader in your field.
1. Offer improved customer service and support.
All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.
For coaching services, I send out a note periodically that includes all extras I offer.My clients give me testimonials that remind me of those extras, making it easy to relate.
2. Reduce support costs.
Your Online home office costs a fraction of what a brick and mortar store front would.Think of rent, gas you save! Online services cost just a little:Web hosting, Web maintenance, and an email server are a few. Since Online marketing is far easier, you'll need only a part time computer or virtual assistant. Reduced costs = less business expenses. And, you will spend less time and money to reap bigger profits because your target market is all Online business people.
3. Reduce your time in office.
It's far easier and faster to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. My promotion time is now only 6-9 hours a week after one year of foundation set up.
4. Reduce cost of doing business.
In your home-based virtual office, you will have much less overhead. When you self-publish eBooks or other information products you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing yielding much more profit as well as reduced expenses.
