Content is KingWritten by Damian Bazadona
Time and time again content has proven to be single most important component of successful web sites. Virtually everywhere you surf web, you can locate just about any type of information or content you are seeking. With this thinking in mind, what would make people utilize your web site? Furthermore, what would persuade people to return? The answer to these questions could hold answer to your web sites long-term health.
WebSiteEstates.com (http://www.websiteestates.com), a free on-line marketing resource, is a perfect example of a web site that thrives on delivering content. While I am managing editor of web site and control editorial content, I have proactively been involved in examining how our users interact with our web site and their involvement with our content over time.
What we've learned is quite simple. If your content is good, you will over time acquire web site visitors. To retain those visitors often takes a little bit more. While number of web sites on Internet continues to escalate, value of solid content will only continue to rise. Here are some concepts that may help make your site 'stickiest of them all.'
You may have best content on planet, but if people can't find what they are looking for, it's useless. One idea is to break your content into appropriate subcategories and make sure those subcategories are clearly representative of content behind them. Also, be consistent in placement of content for up-dates on site. You don't want to confuse repeat visitors who become accustomed with navigational structure you have set forth from beginning.
80% of your Web site is MaintenanceWritten by Judy Cullins
Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. Today, someone pointed out a mistake in an entry that was time-sensitive. If your visitors get a link that doesn't work or incomplete instructions, or if your copy is lackluster instead of passionate, they will delete your site and not bookmark it.
Before you invite folks to see your masterpiece you need to check and correct all parts of your site, and especially home page.
*Test your headline. You have 4 seconds to get your visitor's attention. Test your title or opening sentence of copy. This one item alone can make a huge difference in responses you receive. Instead of wasted words "welcome," put a benefit with a link to either a story about your product or product itself. When I placed "Quadruple your Web Sales in Just Three Months" with a click here following it, my Web sales increased ten times from original one, and this is only 3 months time. If your headline doesn't do it, game is over.
*Test your offer. People perceive more value when you add an incentive to buy. Give them a bonus FREE report or a tips list with order. It takes little time and effort to create, but it increases sales ten-fold. For holidays I plan to motivate my visitors with "Holiday Specials" where I will offer a bundle of products at a lower price than highest one. Test your copy by emailing your preferred audience several choices. Which one would they buy? Emphasize different benefits, try different phrases, power words and metaphors. Appeal to their different senses like smell, touch, emotions and visual.
*Test your price. A price that is too low is as bad as a price too high. Too low a price devalues your product or service. Potential clients or buyers might think, "If it's that cheap, it must not be good." One myth is that eBooks have less value than print books. If your book has information your one particular audience wants, you must price it accordingly. My eBooks are in 8 ½ by 11" format. That means they have twice information as a regular size book. They can be purchased by regular eMail or put into Portable Document Format.
*Test your copy. Change testimonials or pictures every so often. Redo your opening page and closing page. Instead of "Subscribe to my ezine," put a short testimonial from a famous person in your field right before "click here" to subscribe. Always give your visitors a reason to buy. Make your copy "you" oriented. Dan Poynter, author of The Self-Publishing Manual, said this about my free monthly ezine "The Book Coach Says... ezine is chock full of useful information - totally worth your time."