WebSiteEstates.com (http://www.websiteestates.com), a free on-line marketing resource, is a perfect example of a web site that thrives on delivering content. While I am managing editor of web site and control editorial content, I have proactively been involved in examining how our users interact with our web site and their involvement with our content over time.

What we've learned is quite simple. If your content is good, you will over time acquire web site visitors. To retain those visitors often takes a little bit more. While number of web sites on Internet continues to escalate, value of solid content will only continue to rise. Here are some concepts that may help make your site 'stickiest of them all.'

Well-Organized Content

Before you invite folks to see your masterpiece you need to check and correct all parts of your site, and especially home page.

*Test your headline. You have 4 seconds to get your visitor's attention. Test your title or opening sentence of copy. This one item alone can make a huge difference in responses you receive. Instead of wasted words "welcome," put a benefit with a link to either a story about your product or product itself. When I placed "Quadruple your Web Sales in Just Three Months" with a click here following it, my Web sales increased ten times from original one, and this is only 3 months time. If your headline doesn't do it, game is over.

*Test your offer. People perceive more value when you add an incentive to buy. Give them a bonus FREE report or a tips list with order. It takes little time and effort to create, but it increases sales ten-fold. For holidays I plan to motivate my visitors with "Holiday Specials" where I will offer a bundle of products at a lower price than highest one. Test your copy by emailing your preferred audience several choices. Which one would they buy? Emphasize different benefits, try different phrases, power words and metaphors. Appeal to their different senses like smell, touch, emotions and visual.

*Test your price. A price that is too low is as bad as a price too high. Too low a price devalues your product or service. Potential clients or buyers might think, "If it's that cheap, it must not be good." One myth is that eBooks have less value than print books. If your book has information your one particular audience wants, you must price it accordingly. My eBooks are in 8 ½ by 11" format. That means they have twice information as a regular size book. They can be purchased by regular eMail or put into Portable Document Format.