Content Syndication Through RSS Feeds

Written by John Doetsch

Delivering regularly updated content to website visitors is easier through RSS resources.

RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors. However, it has only recently begun to gain popularity among webmasters as a means of providing visitors with constantly refreshed content. These feeds were originally developed to deliver updated news more quickly, but they have since evolved to allow for nearly instantaneous updates of many types of information.

Growing websites can benefit from RSS feeds since they allow for fresh copy to be updated regularly online. Oncerepparttar RSS feeds are inserted intorepparttar 143780 web pages, they provide a steady stream of syndicated content updated continuously. Most RSS feeds consist of a headline, content summary, and a link torepparttar 143781 actual online article. They are typically composed in XML, a markup language similar to HTML, to allow webmasters to manipulate and integrate new copy into their existing site pages.

The increased popularity of these RSS feeds have benefited online sites as theyrepparttar 143782 have helped to drive increased traffic and search engine ranking results. The fact thatrepparttar 143783 syndicated content is changing constantly in RSS feeds means that search engine spiders are likely to visit and index your website pages more often. RSS feeds also keep webmasters from having to worry about updating their content, and visitors can rely on fresh articles being available to read whenever they want. Articles are also easy to locate on RSS feeds, as they can be categorized for easy navigation. This increasesrepparttar 143784 chances of receiving visitors from other sites.

While modern technology has made integrating RSS feeds into one's website easier, contributing content to RSS feeds remains a bit more complex. To effectively post copy onto RSS feeds, you first need an RSS program that will allow you to format your content for syndication. If you are a professional web developer, for example, you might be interested in creating your own XML files to display content. This option will allow for more flexibility inrepparttar 143785 way content is displayed. If you lackrepparttar 143786 online knowledge to understand how to use XML, you might want to invest in one ofrepparttar 143787 many RSS software programs that allow users to create and publish syndicated content without having to use any XML language at all.

Retail Margin, Trade Discount, & What it Means for the Author

Written by Brent Sampson


Retail margin is basicallyrepparttar difference between your book’s wholesale price and your book’s retail price. For example, a book with a cover price of $10 and a wholesale price of $5 has a 50% retail margin.

Wholesale price isrepparttar 143563 cost of your book to a retailer. To userepparttar 143564 same rudimentary example, a book with a cover price of $10 and a retail margin of 50% will be sold to a retailer for $5.

Retail price isrepparttar 143565 same as cover price or selling price. This isrepparttar 143566 cost ofrepparttar 143567 book torepparttar 143568 end consumer (the reader). The retail price is typically printed onrepparttar 143569 cover ofrepparttar 143570 book and also “embedded” withinrepparttar 143571 barcode onrepparttar 143572 back. For example, a book with a wholesale price of $5 and a retail margin of 50% will have a retail price of $10.

As you can see, retail margin, wholesale price, and retail price are interconnected. By having two figures,repparttar 143573 third can be calculated.

The fourth definition to be aware of isrepparttar 143574 trade discount, which isrepparttar 143575 percentage offrepparttar 143576 retail price that a wholesaler or distributor pays for your book. Sincerepparttar 143577 retail margin is a portion ofrepparttar 143578 trade discount,repparttar 143579 trade discount always exceedsrepparttar 143580 retail margin. Distributors typically expect between 50% - 70% in order to provide an acceptable margin torepparttar 143581 retailer.


It should come as no surprise thatrepparttar 143582 amount of distribution your book enjoys rests largely upon its trade discount. Generally,repparttar 143583 higherrepparttar 143584 discount,repparttar 143585 greaterrepparttar 143586 distribution.

Think about it - distributors want to make money, too. So do retailers.

While your book's trade discount is but a piece of your pie (albeit a big piece), it isrepparttar 143587 entire cake for distributors and retailers, who together must splitrepparttar 143588 take. The greaterrepparttar 143589 number,repparttar 143590 greater incentive they have to distribute your book, sell your book, and market your book, etc.

The proper trade discount depends upon each author's intentions, and can vary from author to author just as readily as from book to book. Obviously,repparttar 143591 higherrepparttar 143592 retail margin,repparttar 143593 higherrepparttar 143594 cover price, so authors interested in maintainingrepparttar 143595 lowest cover price possible will often opt for a lower retail margin.

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