Content Is Still King!

Written by John Colanzi

It amazes me when I hear marketers say content isn't important anymore.

Many of them are saying that onrepparttar one hand and selling memberships to their sites onrepparttar 129573 other.

What are their membership sites?

Reports, articles, ebooks etc.

There's a name for all that.


The need for content is growing daily and will keep growing.

So who needs content?

There are thousands of ezines and their numbers are growing daily.

Article sites are springing up allrepparttar 129574 time.

Web Sites are looking for a steady supply of fresh articles.

The demand for content is far greater thanrepparttar 129575 supply.

Somebody has to help fill that need.

Review: Profit From The Author Inside You

Written by Michael Southon

Profit From The Author Inside You by Roger C. Parker pdf format, 120 pages $37.00

I've reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you've ever hadrepparttar slightest desire to write a 'How To' book, I urge you to read 'Profit From The Author Inside You'.

It's worth pointing out right atrepparttar 129571 start that Robert Parker does know what he's talking about - he has written 24 books that have been translated into 37 languages and there are currently over 1.6 million copies of his books in print.

This book assumes that you offer some kind of professional service. Robert Parker argues that writing a 'How To' book is not an end in itself, but a means of positioning yourself as one ofrepparttar 129572 leading experts in your field. As Robert Parker shows, books possess "magical" powers - writing a book opensrepparttar 129573 doors to speaking engagements, spinoff books, newsletters, columns, and hefty consulting fees.

I once knew a human resources expert in Australia and he was very good at what he did. But he used to complain bitterly that there were people with half his expertise earning 20 timesrepparttar 129574 amount he was. Why? Because they had written a book!

If you've always thought of writing as a painful process that requires a huge creative effort, you may be in for a pleasant shock.

Robert Parker shows that most successful (i.e. top-selling) 'How To' books are based on a formula - they are written in a 'paint by numbers' fashion.

The most exciting part of this book for me is a technique that Robert Parker calls 'Painless Writing'.

He urges you to throw out ofrepparttar 129575 window two very common (and unsuccessful) approaches to writing a book: Marathon Writing ("Getting away from it all" and dropping all other activities while you work on your book) and Linear Writing (trying to write your book from first to last chapter in an ordered sequence).

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