Content Is King

Written by Jason Morris

Overrepparttar past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to formrepparttar 147344 best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one inrepparttar 147345 search engine results pages. That factor is “content”. It seems search engines in their quest to provide ever more relevant results are giving site content more and more weight in their ranking algorithms. These days we are seeing web pages packed full of relevant text as opposed torepparttar 147346 wonderful, graphical pages that used to adorn many a company’s web sites.

Though of course page content is only one aspect of a good optimisation campaign, it is important to follow a few simple guidelines when constructing that content in order to get it right:

1. Research – before you write a single word about a particular product, group of products or service, it is important that you know as much as possible about your subject. Good research will allow you to construct factual, relevant content. If you decide to merely copy content already out there, then be very careful. It is advisable to approachrepparttar 147347 owner of such content first and ask their permission. For example if you need to write about a product and your supplier already has a good description of it on their site, then it may berepparttar 147348 case that they will let you use it for promotional purposes. Again you need to seek their approval first. Even if you intend to re-write someone else’s content it is a good idea to check with them first. In general a good rule of thumb is “if in doubt, don’t do it”. Your own original content is always best.

Create Your Own Ezine Traffic Machine

Written by Jason Morris

How would you like to reach millions of people with your products and service for free?

That is exactly what occurs when you start writing articles and submitting them to hundreds of ezines. Currently there are tens of thousands of ezine publishers online and almost all of them have one thing in common. They are all looking for good content to publish in their newsletter.

If you have good content (not a sales letter cloaked as an article), then you can be their savior. You can give them exactly what they need. Then, they will give you what you need in exchange. They will give you exposure for your business.

Every article comes with a resource box attached atrepparttar end of it. While your article should not be an effort to promote your business, your 4 to 6 line resource box should be an outright ad for you and your business. You are free to advertise your website, your products, your services, or any affiliate program you are a member of.

You may say to me that you are not a writer. Well, that just doesn't matter. What do you know about your industry? I am sure there is something you know. The writing style online is not that of English professors. The best explanation of what is popular inrepparttar 147343 online world would be to define it as a "down home" style of writing.

Sincerepparttar 147344 technology we are all using seems so impersonal, your readers are seeking someone who is real. You can write in a conventional tone. Below is a quick step by step system to writing your first article.

1. Decide on a topic

You want to choose a hot online topic. What are people talking about onrepparttar 147345 news, in discussion boards, and in ezines that you are receiving? Look atrepparttar 147346 articles from some ofrepparttar 147347 magazines in your industry to gauge where people's interest is at. You want to make sure that your article is covering a subject people are excited about.

2. Create a Title

The title will make or break your article. A title for an article is just as important as a headline for an ad. If your title doesn't grab people's attention they will never readrepparttar 147348 rest ofrepparttar 147349 article. If they don't readrepparttar 147350 article, they won't see your resource box. Write a minimum of 10 - 20 titles and then let your family or friends pickrepparttar 147351 most interesting one to use in your article.

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