You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth effort?
The answer is "Yes" if they are done right.
When done correctly, testimonials can help you establish credibility and give you an opportunity to prove claims about your web site.
However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good.
Here are some ideas on how to use testimonials effectively:
1. Do not fake it Your testimonials should be believable. The best way to make them believable is to not make them up. A fade testimonial can ruin your credibility. Play fair, and get real testimonials from real people.
2. Be brief If it's too long, your web site visitor probably won't read it. If you've got a super long testimonial, break it up into small sections and use it in different places.