Content, Content, Content

Written by Justine Curtis, Enable UK

A lot has been written and said in Internet marketing circles recently aboutrepparttar importance of “good quality content” to both web site visitors and natural (crawler based) search engines. Many factors go into making uprepparttar 147529 content of your web sites pages but how do you define what is “good” from what is not? In this article we will establish what good content is and how to write content that will appeal to both your web site visitors andrepparttar 147530 search engines.

Read any Internet marketing article, forum or tutorial these days and you will find thatrepparttar 147531 one thing allrepparttar 147532 experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?

Simply put, content is allrepparttar 147533 text copy and graphics on your web site. Good content can be defined as information that your visitors will find helpful and that is relevant to their needs. Good content will also enable search engines to crawl and index your web site underrepparttar 147534 key phrases that your customers are searching on. After all, there’s no point in having a brilliantly written sales message within your web site content if your potential customers never find it!

Good content will mean different things to different businesses and exactly what constitutes "good content" depends largely onrepparttar 147535 goal of your web site andrepparttar 147536 products or services you offer.

Web site content can be loosely divided intorepparttar 147537 following page types: Core Web Site Pages These arerepparttar 147538 mainstay pages of your web site. These arerepparttar 147539 pages that explain who you are and detailrepparttar 147540 products, services and information that is available through your web site. The best place to start with "good content" is making sure these pages are as complete as possible and answer all of a user's potential questions. Typical pages that visitors expect to find on every web site are: ·About Us ·Products and/or Services ·Contact Us If you aren't experienced in writing sales copy, it is worth considering hiring a professional copywriter to write (or rewrite!)repparttar 147541 text for your web site pages. A well-written page tailorsrepparttar 147542 style and voice of your message to appeal to your particular customer type. It can makerepparttar 147543 difference between just getting web site visitors and getting visitors that convert into paying customers.

For more information on writing content for your web site download our guide “Writing Text That Sells”. To read an excerpt click here:

Make your web site’s core pages your first priority before looking at adding other content. Ensure that they are clean, concise and easy-to-read, complete and informative. Ask yourselfrepparttar 147544 questions that your customers may ask, do these pages answer these questions, or at least clearly lead to additional complementary pages that containrepparttar 147545 answers to these questions?

Complementary Pages Complementary pages arerepparttar 147546 pages that enhance and expand on your core site pages. These arerepparttar 147547 “additional information” pages that are your opportunity to really set yourself apart from your competitors and help you make a sale.

For product sites, you could include independent product reviews, printer-friendly product specification pages, product comparison tables, customer feedback and recommendations and help pages that go exceed customer expectations.

For service sites, these pages might detail your expertise, experience and qualifications, your proven track record, existing customer testimonials, common myths and misconceptions aboutrepparttar 147548 services you offer, or do-it-yourself tips for situations where a professional is not needed.

Complementary pages can also offer additional information about industry recognition, associated bodies you belong to and awards you may have won. They can include mission statements or even statements of your commitment to customer service, lowest price guarantees, etc. These pages aren't critical torepparttar 147549 operation of your web site, but their content can help differentiate your site from others inrepparttar 147550 field and establish credibility with your visitors. The object is to give them reasons to choose to do business with you rather than your competitors.

Writing Content for Search Engines It is well known that if you optimise your web sites content well,repparttar 147551 lion's share of your visitors will come viarepparttar 147552 search engines. We also know that key phrases and links to your site arerepparttar 147553 two things that affect your ranking inrepparttar 147554 search engines. Your key phrases tellrepparttar 147555 search engines what you do, andrepparttar 147556 inbound links tell them how important you are. This combination is what determines your relevance. And relevance is whatrepparttar 147557 search engines are after.

Basics to Search Engine Optimization

Written by Mirza Mohd Ali Baig

Basics to Search Engine Optimization.

Search Engine Optimization popularly known as SEO.

SEO isrepparttar process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.

What is Search Engine?

A Search Engine isrepparttar 147452 one which keeps a data base ofrepparttar 147453 websites with good content or dedicated torepparttar 147454 search and retrieval of information forrepparttar 147455 purpose of catalogingrepparttar 147456 results. Usually based on an index of several webpages or websites you are looking for your purpose.

Customers Search forrepparttar 147457 products or service on these Search Engine for keywords andrepparttar 147458 results will be provided as per your site indexing on that search engine or based onrepparttar 147459 popularity of your keyword.

Basics of SEO

1) Keyword Research

2) Site Building

Cont'd on page 2 ==> © 2005
Terms of Use