Professor Lawrie Challis reminded President George W. Bush’s doctrine of pre-emption with his invention. Now, it is time for mobile industry to put their act together unless they are ready to become
next customer battleground.---
At West Point, in a speech, President George W. Bush shared
doctrine of pre-emption with his cadets that he articulated as a countermeasure to September 11 attacks. Pre-emption, defined as
anticipatory use of force in
face of an imminent attack, has long been accepted as legitimate and appropriate under international law. In
New National Security Strategy, however,
Bush’s first administration was broadening
meaning to encompass preventive war as well, in which force may be used even without
evidence. This particular idea had still been severely debated and really staled but Professor Lawrie Challis’s invention has brought
President’s angle back into perspective.
A simple magnetic bead can reduce
radiation from hands-free mobile phones to virtually zero. His set of kits stops
radio waves traveling up
wire and into
head. His take was mobile industry should start using it as a standard and promote it as a marketing material.
Mobile Manufacturers Forum rejected Professor Challis's call for them to be used on hands-free kits. They said, “Beads can have an impact. But
bigger issue is that mobile phones are tested to be comply with standards and have been passed safe.”
Reducing emissions to
head to zero is possible but manufacturers neglect to put them on hands-free kits. Ignorance is bless. Tests are king. The reality is, even one customer with skepticism of practices is enough for an avalanche in
industry.
Look at
tobacco industry… Undoubtedly,
most regretful people not to come up with such an idea like Bush’s were they. The most reviled industry has reached
peak level of saturation but could not cope with ceaseless accusations since
beginning of
90s and lost enormous ground. The strategy of being contentious in good, old days - just like telecom is doing today - triggered looming litigation threats, which in turn, caused big tobacco companies’ stock market value to plummet dramatically.
Today, ranging from pharma to food, plenty of industries would be feeling
same pressure that tobacco guys had a decade ago. The lesson is obvious. If a considerably large company is somewhat related to health, it is to their benefit to take extra care of sanitary issues.