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A Consultant could be an Expert about Absolutely Anything
Calling yourself a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How easily can potential clients understand it?
You provide clients more than your expert knowledge and problem-solving skills. Your delivery style (tricks) are every bit as valuable as your knowledge base. We all relate to some businesses (personally and professionally) more effectively than to others. Great match-ups require something akin to a mating call to help a consultant find and connect with ideal clients.
Every consultant is unique in important ways. Your challenge is to express those significant intangibles — so they set you apart from others using same job title. Do clients understand what you can do for them? How you’re different from competition? Why they’d prefer you?
Article Marketing is Your Ideal Stage
Whether you’re selling a service, speaking or training, nothing persuades like offering a sample. Writing articles that highlight your style and expertise does that for you. A meaty, 600 to 800 word article is long enough to deliver a tangible taste.
Once it’s widely posted, message can be read by thousands. Some readers will search for what else you’ve said, or click over to your website. Writing repeated in-depth articles further establishes your niche, point of view, and expertise. They’re building your name recognition and readership in short order.
Your stock-in-trade is information, so packaging it into articles makes you a content creator. The Internet voraciously demands a steady diet of new material. Websites, ezines (and now blogs) efficiently deliver ideas to targeted readers. But sad to say, too many articles consist of rehashed, low-grade material. Stand out with fresh, professional-quality information. Being a cut above builds respect and trust — a must for doing business down road.
Local Search can Further Define Your Market
Unlike a plumber or day care center, most consultants needn’t be confined to local arena. Your Internet exposure connects you to a national or global audience, if that’s your goal. But if your target market is closer to home, articles still help to position you.