"For everything there is a season, and a time for every purpose under heaven..." Ecclesiastes 3:1-8

Often we resist very things we need most. Clients frequently wait to call me for career counseling until they have gotten put on probation, or even worse, have lost their job. This "kick in pants" is what they need to take a look at their work and their life. Sadly, some admit that they have not been happy at their job, often not just for months, but years. But they have chosen to ignore their problems for as long as possible.

You might say that not all change is positive. Like death of a loved one, for instance. But even divorce and break up of a family can be catalyst for new beginnings and opportunity for growth. And changes in our career or job, even job loss, can move us toward greater fulfillment in our work. Even when we are in jobs that we enjoy, many of us look for experiences for greater growth and fulfillment. I enjoy writing as a way of expression and to reach a greater audience. So now I make more time for this activity. Environmental forces, competition and changes in way business is conducted, often force us to make adjustments.

Resistance to Change: Paying Price

Resistance is force that keeps us from taking positive action, choosing comfort and safety over challenge and growth. Resistance to change, along with procrastination, often keeps people from finding satisfying work. I find that people who resist change in their careers are often same ones who resist activities that stretch them beyond their "comfort zone " in other areas as well. Those individuals who embrace change are ones who find fulfillment in their careers and in life.

“Man never reaches his highest potential when he is safe and takes things easy.” An old sage

Today change is norm. Gains in technology impact how we work. E-mail allows messages to be sent instantly. And with instant messages come pressure for instant action. Changes in managed care impact everyone, not just those who work in health care. Those who are comfortable with change and make quick decisions, after gathering and considering facts, are ones who succeed in finding fulfilling work.

If there are problems in an industry or a company that are public knowledge, those employees who look for other jobs will have advantage over those who wait. If you hesitate in wake of an imminent mass lay-off, market will soon be flooded with people with your skills and experiences, making it even harder to get position you want.

Sometimes clients come to me who have been with same company for 10-25 years. These people are always looking for reasons to maintain status quo. "It's not always bad," they say. Sometimes they have good days. But if someone picks up phone and calls a career consultant, it means that there has been unhappiness for some time, whether conscious or not.

by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp

You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity:

1) Reprint, Reprint, Reprint!

A favorable article on your company or products is marketing gold - it implies that publication or website has given its endorsement. The best part is that you can enjoy benefits of this "third party endorsement" long after article has appeared.

If you want to re-print an article from an offline publication in its entirety, you must get permission from publication. Most publications have special re-print departments to help you.

The same rules apply for stories appearing on websites. To re- print, take a screenshot - make sure to include logo of media outlet.

If there is a particularly juicy section of article that you'd like to highlight, make sure to use a "blow-up" quote to enlarge and separate it from rest of article.

2) Add it to Your Website

What better place to drumbeat your newly acquired media placement than your website. If you get a lot of publicity, set up a special area (for example, "As Seen In") to display your placements. For a great story, highlight it on your homepage. Susan Blair does a nice job of displaying her publicity successes in her "Articles" section at http://www.blairenterprises.net

Note: if a publication displays your article on its website, make sure to link to it. Remember to check your link often - media websites constantly change. Better yet, take a screenshot of your article including publication's logo, and place it permanently in your "As Seen In" area.

3) Stop (Electronic) Presses - Mention Your Placement in Your Ezine

If your business has a regular ezine, by all means let your subscribers in on your publicity success. It's human nature to be attracted to a popular, successful business or a famous person. "Celebrity" status is very valuable in and of itself.

4) Email Existing or Potential Clients

Impress your existing or potential clients by tooting your own horn with an email alerting them that you've been published or seen on TV!