Congratulations! You’ve Gotten Visitors to your Site! Now, can they find what they're looking for?

Written by Robin Nobles

Congratulations! You've Gotten Visitors to your Site!. . . Now, can they find what they're looking for?

By Robin Nobles

As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.

Think about it this way. How many times have you found a site through a major search engine or directory, only to visitrepparttar site and not be able to find what you're looking for anywhere onrepparttar 128035 site? What do you do next? You go back torepparttar 128036 search engine and click onrepparttar 128037 next site. That site has lost a customer: you.

Helping your visitors find what they're looking for on your site can cover a great many areas, such as navigation, user interface issues, andrepparttar 128038 lack of a clear "call to action."

But one way around many of those issues is to offer an onsite search engine, so that once visitors hit your site, they can easily find exactly what they're looking for.

The really neat thing about onsite search engines is that many of them are FREE. Yes, you read right: free. Of course, that also means that you may have ads in your search results, which may or may not present problems for you. However, even if you choose to purchase an onsite engine,repparttar 128039 cost is generally not expensive.

What should you look for in an onsite search engine?

* Good customer support. If you begin to have problems withrepparttar 128040 engine, you want to be able to get help in fixing it.

* Reports that let you know what people are searching for once they reach your site. Just think ofrepparttar 128041 GOLD this will tell you! If you don't have a page that covers a particular topic, make one!

* Ease in setting uprepparttar 128042 engine. This may or may not be an issue to you, but if you're like me, you want something that is simple to set up and maintain.

* An extensive "help" section atrepparttar 128043 site that will walk you through setting uprepparttar 128044 engine and answer any questions you might have.

* The ability to keeprepparttar 128045 engine out of certain areas of your site that you don't want spidered and available throughrepparttar 128046 search, such as employee areas, password-protected member areas, etc.

* The ability to spider password-protected areas so that your member areas can have their own onsite search.

* The ability to customize search results pages.

* The capability to request re-indexing whenever you updaterepparttar 128047 site, or even to schedule re-indexing on a regular basis.

In my training material and resource library atrepparttar 128048 Academy, I had an onsite search engine for a long time. Then,repparttar 128049 company folded. Until recently, I hadn't set up another onsite engine, becauserepparttar 128050 one onsite engine that I really wanted to use didn't index password-protected areas. So, I "patiently" waited forrepparttar 128051 onsite engine, FreeFind, to add this to their list of features. When they recently did, I jumped on it, and now both of my online training programs have excellent onsite search engines through FreeFind (

WebPosition Release v2.0 and Reject Reporting Issues

Written by Kalena Jordan

As you would have heard, FirstPlace Software, creators ofrepparttar hugely popular WebPosition Gold search engine marketing software, recently announcedrepparttar 128034 forthcoming release ofrepparttar 128035 long-awaited version 2 of their product. WPG v2.0 is already available in Beta format (see link below) and boasts an impressive number of new features to help web masters ensure their web sites are spider friendly, ranking highly and submitted torepparttar 128036 most appropriate search engines and directories worldwide. I recently tookrepparttar 128037 opportunity to interview President of FirstPlace Software, Brent Winters, about their new product and also about his views onrepparttar 128038 increasing crackdown on automatic reporting tools by some ofrepparttar 128039 major search engines.

Below is a transcript ofrepparttar 128040 interview: --------------------------- (WR) = Web Rank, (BW) = Brent Winters

Question 1 (WR) - Why has it taken so long for FirstPlace Software to release a new (BETA) version of WebPosition Gold? (BW) A couple of factors contributed torepparttar 128041 delay. We under-estimatedrepparttar 128042 amount of work to keeprepparttar 128043 current version up to date withrepparttar 128044 continuous changes atrepparttar 128045 search engines, while still contributing resources to version 2. We ended up spending time adding and removing engines inrepparttar 128046 existing product, adding new features, etc. so we were not standing still since version 1.0. In fact, we are on version 1.60.5 now. We eventually added new developers to accelerate work on version 2. In addition, version 2 includes a tremendous number of new features and engines. In retrospect, we should have scaled backrepparttar 128047 number of features for version 2 and saved more for version 3. Fortunately, our customers will benefit from getting a lot of bang for their buck when they upgrade. Question 2 (WR) - In your opinion, what isrepparttar 128048 most important or significant feature ofrepparttar 128049 new version? (BW) There are so many important features it is difficult to boil it down to a single most important feature. Every customer will have their favorite depending on how they tend to userepparttar 128050 product. Certainlyrepparttar 128051 support for new country specific engines is a big one. Unlike other products, this support extends beyond just submission and reporting. The Page Critic also provides valuable advice for how to improve your rankings in over 75 major engines. A current (although not exhaustive) list of new features can be found at: Question 3 (WR) - The BETA version of WPG v2 includes regional search engines - something your customers have been asking about for years. Why did it take so long to include these? (BW) See above Question 4 (WR) - Only a handful of countries were included inrepparttar 128052 regional engines. Do you plan to include other country search engines (e.g. New Zealand and more Asian countries) in future releases? (BW) Please keep in mind that you are looking at a beta version right now. We are working hard to add new engines to fill any significant gaps and are listening to customer feedback. For example, you mentioned Asian countries. We already have support for some Japanese and Chinese engines and are working on adding more. We support a dozen different regions currently: Global/US, Canada, United Kingdom, Australia, Germany, France, Spain/Latin America, Russia, Italy, Japan, China, Scandinavia andrepparttar 128053 Netherlands. Some countries likerepparttar 128054 UK have support for eight or more engines already (or will very shortly). Others have only a few. How many they have depends on how many popular engines we are able to locate for that region, and how far along we are inrepparttar 128055 development of that region. Even after we releaserepparttar 128056 product we will continue to add more engines (or remove engines) as things change and we receive feedback from customers. We may add support for entirely new regions depending upon demand. Question 5 (WR) - The major search engines, most noticeably Google, have recently been taking a stand againstrepparttar 128057 use of rank reporting software and even banningrepparttar 128058 IP addresses of persons using it. How has this impacted WPG sales and how will it affect future releases? Can you confidently say it is safe for customers to use WPG right now to check their ranks? (BW) A very small percentage of customers had their IP blocked by Google in early 2001. I've heard of no one having their IP blocked for using WebPosition on any search engines for over six months since we released updates to more precisely emulate a browser. Version 2 includes an additional safety feature to slow down searches to a user-definable amount. That way you can be more courteous torepparttar 128059 search engines while maintaining a lower profile. We continue to encourage customers to keep their queries to a minimum withrepparttar 128060 search engines (For example, there's generally no reason to run reports every single day or for hundreds of keywords). You should also run reports at night whenever possible.

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