Not cheap stuff either. The solid-content, benefit-laden stuff. Yeah, we all have our reasons for being here. Some of you get your kicks with free ads. Some of you are like me; you enjoy reading ezines and information they provide. Some of us get this stuff in our inbox. Some of us go to websites to get our fix. It doesn't matter. We have to face fact that we're hooked on zines.

We can't blame it on publishers. Sure, they offer this stuff for free. They come up to us and say, "Hey, I got some good zine. Great articles, free promotional tools. I can be your best friend. All ya gotta do is subscribe." What they don't tell you is before long you're hooked. You get a taste of one good ezine and before you know it, you're back out there; desperately trying to find another one to subscribe to.

I never thought I would end up like this. I was raised in a good family. Go to school, get a solid education and then go to work for someone else. And I did just that for a while.

I thought I had a happy life. Then it happened. To this day, I don't know how. I got into Internet marketing and that's when everything changed.

I started out innocently enough. Probably just like you. Fell for a few get-rich-quick scams. Wasted my time; wasted my money. But I got through that and thought I was gonna be okay…until I discover ezines. Then there was no turning back.

Publishing a Newsletter is a lot of work. Over years, a number of publications have come and gone because of several factors. First and foremost is lack any meaningful content. Many are simply glorified ads for their product or service. People may get them once, and immediately ask to be removed from distribution list. If you don't remove them, you face problems associated with spamming from your ISP.

A Newsletter going out to a couple of hundred folks, just doesn't cut it. In order to be a viable process, it must go out to thousands. It takes a lot of time and effort, to build a subscriber base and can take years. You must identify your target market, and point your ezine toward them.

Some offer free ads in their publications to new subscribers. Sure they might sign up, but how many continue after their ad has run? If your newsletter consists of an article or two, and rest is ads, don't count on an ongoing audience. One of best ways to build subscribers is to swap ads with other publications. This is a "win-win" situation for both.

It also takes a lot of research to create meaningful content. While many articles are available for reprint, you must cull through them to find appropriate articles for yours. Just because someone submits an article to you, doesn't necessarily mean they are an authority in what they wrote about.

People like original content. If you publish weekly, it is difficult to come up with fresh content each week. Of course, a higher frequency of publishing makes it that much more difficult.