Lately, there are a lot of articles about how you must publish your own Newsletter if you wish to succeed in your online business. Bunk! It just isn't "panacea" it is purported to be.
Publishing a Newsletter is a lot of work. Over years, a number of publications have come and gone because of several factors. First and foremost is lack any meaningful content. Many are simply glorified ads for their product or service. People may get them once, and immediately ask to be removed from distribution list. If you don't remove them, you face problems associated with spamming from your ISP.
A Newsletter going out to a couple of hundred folks, just doesn't cut it. In order to be a viable process, it must go out to thousands. It takes a lot of time and effort, to build a subscriber base and can take years. You must identify your target market, and point your ezine toward them.
Some offer free ads in their publications to new subscribers. Sure they might sign up, but how many continue after their ad has run? If your newsletter consists of an article or two, and rest is ads, don't count on an ongoing audience. One of best ways to build subscribers is to swap ads with other publications. This is a "win-win" situation for both.
It also takes a lot of research to create meaningful content. While many articles are available for reprint, you must cull through them to find appropriate articles for yours. Just because someone submits an article to you, doesn't necessarily mean they are an authority in what they wrote about.
People like original content. If you publish weekly, it is difficult to come up with fresh content each week. Of course, a higher frequency of publishing makes it that much more difficult.
Maybe you are a pro in your field. If so, you are a viable candidate to become a publisher. But you also have to be literate, and gear your language to your potential subscribers. Spelling errors, punctuation errors and grammatical mistakes have no place in a publication. Sure, you might misuse a word once in awhile, and for example, say site when you meant sight, but you should make every effort to keep them to a minimum. The absolute best way to avoid these types of errors is to have some one else proof your publication, before it is released.