Simplify Your Web Site for Clarity and Ease of Use There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving message or information. Here are some simple ways to help clarify your web site's message for your company or organization. Use web as a tool for sales, community contact, and to improve, rather than detract from a business entity’s image.
Choosing Your Images Choose site images carefully. Collect simple illustrations or photographs that are in sync with company mission or philosophy. A few select images will have more impact than many images competing for eye’s attention. Avoid images that are distracting or trendy. Don’t simply use graphics to be cool. How many photos or images are appropriate? A good rule of thumb is one to two images per web page. Select photos and images as carefully as you select text, and you’ll be on your way to a better site. The exception to rule is for sites that market a large amount of products or contain many points of interest, where small thumbnail images may be more appropriate.
Placement of Images on Page Do you want photo or graphic to be centerpiece? The first thing eye sees? If so, place it in central position. If not, maybe photo or graphic is related to some of text, and it can be placed nearby this text to accentuate it. Remember, we read from left to right. Some say left represents past, center present, and right future. Content may be organized this way on page intentionally, to heighten this resonance with viewer. Don’t let site images be a distraction or hindrance to understanding. Instead, they should blend well into site content and not be a contrast to message on page. Images should not compete with content, they should enhance it.
Image Quality Images should look as nice and clear as possible. There is an important balance to keep between image file size and quality. Always keep in mind that file size and dimensions of your images will ultimately control overall page loading time. A slow-loading site will be frustrating to any user. Generally, pages load from top down, so it is an important point to remember not to design your pages with large image files that fill top of each page.