Comprehensive Marketing Details Not Found in Beginner Books

Written by Joy Gendusa


If this isrepparttar first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is forrepparttar 119742 intermediate to advanced marketers.

I want to go over a three-step outline for your marketing which are:

1)Surveys

2)Getting Attention

3)Postage

Marketing surveys save you from flying blind in your business marketing strategies and arerepparttar 119743 best way to find out what you should be offering, to whom and how. When you don't really know what to put in your direct mail marketing it's because you haven't done your research.

In order to getrepparttar 119744 response you would like on your direct mail marketing campaign, one area you need to look at is whether or not you are using a survey to find out what to say to your public. You may immediately answer “No – I don’t survey.” But truthfully, it’s very possible you do and just don’t realize it….read on.

You know your market quite well because you already sell to them. You’re unwittingly surveying allrepparttar 119745 time. Take this example:

An optometrist has an optical boutique. He knows thatrepparttar 119746 biggest market for his eyewear are women fromrepparttar 119747 ages of 40 to 65 years old. How does he know that? His frame inventory is constantly being restocked fives times more than his men’s frame stock or even children’s. Andrepparttar 119748 types of women’s frames are ones compatible with no-line bifocals. Interesting! Let’s look at what else this optometrist knows. He knows that these women pay a higher price point for their eyewear becauserepparttar 119749 products he keeps reordering are fromrepparttar 119750 more upscale designers so these women probably have more discretionary income. That is what I mean by surveying unwittingly.

Now let's take an example where you are sure you have no data:

You are a mortgage broker and you don't know what to say to people to get them to refinance their property, yet this isrepparttar 119751 area you specialize in. You assume thatrepparttar 119752 best deal will attract more customers. You conduct a marketing survey, or get a marketing survey conducted for you that asks people indirectly for their attitudes and emotions concerning refinancing and what would berepparttar 119753 advantages and disadvantages. You findrepparttar 119754 majority of people would like to refinance but think it is a very complicated procedure and so they never try. From this information you are able to determine whatrepparttar 119755 tone and message of your advertising should take.

So, what should your promotion say? How about "We'll takerepparttar 119756 hassle out of refinancing for you. Find out how." You will get a response. You could send out thousands of promotional pieces telling your prospects that you can get themrepparttar 119757 lowest rate, but that isn't their concern. Their concern is that it's too complicated. Do you see how you could miss? A survey isrepparttar 119758 answer.

It is smart business to design a survey (or have one designed) to send out to your past customers that will keep you inrepparttar 119759 know, and not inrepparttar 119760 dark.

Now let’s go intorepparttar 119761 next logical sequence of how to breakrepparttar 119762 first barrier of getting attention, sorepparttar 119763 “button” you found from your survey hits them before they throw away your promotion before ever even reading it.

Ditchrepparttar 119764 Envelopes!

The most common question that is asked when dealing with direct mail is "How do I get their attention?" This is a major problem because, no matter what you do to them, most envelopes look basicallyrepparttar 119765 same. Print on them in color, make a window, stamp it urgent - your customers have seen all these tricks before. They get thrown away before they’re even opened. They can tell fromrepparttar 119766 outside that it is a sales pitch and they just get rid of it. This causes you to lose sales because of assumptions made before you even try to get your message across, when if you hadrepparttar 119767 chance to letrepparttar 119768 customer know what you were offering they might have gone for it. Plain and simple,repparttar 119769 easiest way to get around this is by using postcards.

Ten Simple Tips To Create A Money Magnet Web Site!

Written by Valerie Mills


Staying awake at night wondering how to pump up your sagging Internet sales?

After all, your reports say you’re drivingrepparttar right audience to your site. AND your sales pitch appeals to these visitors. AND you sell high-quality product(s)/service(s).

But few visitors are buying. Why?

Consider How Your Site Appears To Visitors

Considerrepparttar 119741 possibility that your web site is turning visitors away. Forever!

Internet visitor turnoff happens every minute of every day. How do you minimize it?

Well, suppose you’re a customer in a “real” store. You want to buy a light bulb. Butrepparttar 119742 store is so big that three employees can’t give you directions torepparttar 119743 right aisle. Maybe you can’t even find someone to give you directions! Is this how your site navigation appears to visitors?

Another example: Based onrepparttar 119744 length ofrepparttar 119745 checkout lines inrepparttar 119746 supermarket, you know it’s going to take at least 15 minutes to give away your money. Will you walk out? Your web site visitors can just click out of your site!

Hey, My Site Is Perfect!

You say these “real” store situations don’t apply to your site? Do you think you’re objective?

With a wee bit of effort, you can create a money magnet web site! Check out this list of tips for keeping visitors at your site so they WILL buy or contact you.

Ten Plus One Bonus Tip 1. Use a popup to ask if your prospect’s visit satisfied their reason for clicking to your site. A few visitors find this annoying. Others will be happy to comment. Trial a popup, and remove it if it is unpopular. Success depends on how quickly visitors can answer your questions.

2. Survey past visitors.

3. Ask ten people in your target audience to test drive your site.

4. Click onrepparttar 119747 home page. Where does your eye go first? Is this locationrepparttar 119748 FIRST item you want visitors to see?

Cont'd on page 2 ==>
 
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