Comprehensive Marketing Details Not Found In Beginner Books

Written by Joy Gendusa

If this isrepparttar first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is forrepparttar 145539 intermediate to advanced marketers.

I want to go over a three-step outline for your marketing which are:

1) Surveys

2) Getting Attention

3) Postage

Marketing surveys save you from flying blind in your business marketing strategies and arerepparttar 145540 best way to find out what you should be offering, to whom and how. When you don't really know what to put in your direct mail marketing it's because you haven't done your research.

In order to getrepparttar 145541 response you would like on your direct mail marketing campaign, one area you need to look at is whether or not you are using a survey to find out what to say to your public. You may immediately answer “No – I don’t survey.” But truthfully, it’s very possible you do and just don’t realize it….read on.

You know your market quite well because you already sell to them. You’re unwittingly surveying allrepparttar 145542 time. Take this example:

An optometrist has an optical boutique. He knows thatrepparttar 145543 biggest market for his eyewear are women fromrepparttar 145544 ages of 40 to 65 years old. How does he know that? His women’s frame inventory is constantly being restocked fives times more than his men’s frame stock or even children’s. Andrepparttar 145545 types of women’s frames are ones compatible with no-line bifocals. Interesting! Let’s look at what else this optometrist knows. He knows that these women pay a higher price point for their eyewear becauserepparttar 145546 products he keeps reordering are fromrepparttar 145547 more upscale designers so these women probably have more discretionary income. That is what I mean by surveying unwittingly.

Now let's take an example where you are sure you have no data:

You are a mortgage broker and you don't know what to say to people to get them to refinance their property, yet this isrepparttar 145548 area you specialize in. You assume thatrepparttar 145549 best deal will attract more customers. You conduct a marketing survey, or get a marketing survey conducted for you that asks people indirectly for their attitudes and emotions concerning refinancing and what would berepparttar 145550 advantages and disadvantages. You findrepparttar 145551 majority of people would like to refinance but think it is a very complicated procedure and so they never try. From this information you are able to determine whatrepparttar 145552 tone and message of your advertising should take.

So, what should your promotion say? How about "We'll takerepparttar 145553 hassle out of refinancing for you. Find out how." You will get a response. You could send out thousands of promotional pieces telling your prospects that you can get themrepparttar 145554 lowest rate, but that isn't their concern. Their concern is that it's too complicated. Do you see how you could miss? A survey isrepparttar 145555 answer.

It is smart business to design a survey (or have one designed) to send out to your past customers that will keep you inrepparttar 145556 know, and not inrepparttar 145557 dark.

Now let’s go intorepparttar 145558 next logical sequence of how to breakrepparttar 145559 first barrier of getting attention, sorepparttar 145560 “button” you found from your survey hits them before they throw away your promotion before ever even reading it.

Ditchrepparttar 145561 Envelopes!

The most common question that is asked when dealing with direct mail is "How do I get their attention?" This is a major problem because, no matter what you do to them, most envelopes look basicallyrepparttar 145562 same. Print on them in color, make a window, stamp it urgent - your customers have seen all these tricks before. They get thrown away before they’re even opened. They can tell fromrepparttar 145563 outside that it is a sales pitch and they just get rid of it. This causes you to lose sales because of assumptions made before you even try to get your message across, when if you hadrepparttar 145564 chance to letrepparttar 145565 customer know what you were offering they might have gone for it. Plain and simple,repparttar 145566 easiest way to get around this is by using postcards.

Trade Show Marketing - Getting Prepared for the Big Event

Written by Patty Stripes

Withrepparttar increase in number of tradeshows being held acrossrepparttar 145538 world, it has become imperative to checkrepparttar 145539 trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:

1. Check previous history and years of experience including backing by any large industrial groups: This isrepparttar 145540 most obvious way to research onrepparttar 145541 event planners. Trade shows backed by large organizations would have greater availability of resources and marketing skills.

2. Demographics of previous trade shows: Didrepparttar 145542 last show done byrepparttar 145543 trade show provider have a decent show of visitors? Isrepparttar 145544 trade show provider boasting aboutrepparttar 145545 numbers on its marketing material or hiding it in some obscure corner forrepparttar 145546 number crunchers? Didrepparttar 145547 trade show provider have a professional organization draw uprepparttar 145548 demographics ofrepparttar 145549 visitors? Dorepparttar 145550 demographics fit your requirement? Answers to these queries should help you decide if you should use this trade show as a sales and marketing vehicle for your company.

3. If there is a conference, who arerepparttar 145551 speakers? You should have at least heard of a few ofrepparttar 145552 speakers or their organizations if they are speaking inrepparttar 145553 conference. A quick check should also be done to see ifrepparttar 145554 speakers also have a booth atrepparttar 145555 tradeshow. Tradeshow booth providers usually give out speaker slots as an added incentive to exhibitors and you might like to avoid such events as they are not very genuine.

4. What isrepparttar 145556 timing ofrepparttar 145557 trade show? Is it just time filler forrepparttar 145558 conference? If this is true, I would suggest that you avoid this trade event likerepparttar 145559 plague. The event planners are just putting inrepparttar 145560 booths as time filler andrepparttar 145561 trade show is not likely to be heavily promoted either. So just don't waste your marketing budget on such as event. You will all notice that such time filler exhibitions usually have very few booths inrepparttar 145562 first place and are located outsiderepparttar 145563 exit area ofrepparttar 145564 conference hall to catchrepparttar 145565 attendees as they dash off towards food and nature's call.

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