Competing with the Big NamesWritten by Derek Croote
If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using techniques you were told to use. Furthermore, they only have word you searched for displayed once in their body text, not in their title tag, heading or meta tags. This can't be right! However, it is. The only possible way to compete with big names is with links, frequently updated content and name recognition.
The long established sites have received so many links over years they don't have to plaster their pages with certain keywords for high rankings.
Links can be hard to come by, especially if your site is new. There are countless ways to get them, but here are a few that will get you high quality links: * Writing articles * Reciprocal linking to relevant sites * Participating in forums * Frequently updating content * Creating free tools * Submitting to directories * Buying text links