Compelling Words that Sell With the Magic of Pixie DustWritten by Linda Elizabeth Alexander
Compelling Words that Sell With Magic of Pixie Dust -- (c)2003 By Linda Alexander
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This was going to be an article about "power" words and phrases with "juice," those "magic" words that will add punch to your copy and bring thousands of affluent customers to your doorstep, just waiting to empty their wallets to call themselves owners of your merchandise.
I knew that topic had been done a hundred times, so I thought I would have no trouble making a list of words to share with you. Then about two minutes after I began my research, I changed focus of article. Why? Because there are no magic words.
Like IBM commercial where they remind you that there's no pixie dust, only qualified consultants, I'm here to remind you that words are just tools. Petting dogs can lower your blood pressure: it's petting that does it, not pet. Similarly, good writing will bring customers to you, but it's writing, not individual words.
That said, of course you know certain words have been proven to work. Words like free, buy now, don?t miss out, etc., are trite *because* they have worked for years in mail order. But your business may be different. Not every product benefits from a hard sell. In fact, there are so many ways of selling, not selling, and everything in between, that you must keep a list of words that have worked for YOU, in your job, in your industry, for your audiences.
"I Have Nothing To Say!" Overcoming The Fear Of WritingWritten by Penny Graham
You have worked hard on your business and now time has come. You keep reading that you should do it and all benefits of it, but thought terrifies you! You've been putting it off, but eventually you know you are going to have to do it. Okay so today is day, after all nothing is being done putting it off and your fear certainly isn't getting any smaller. So this it, you are psyched and ready, poised with pen in hand or computer in front of you wait...and wait... You discover you only have one thought in your head at this moment "I have nothing to say!" You were afraid of this. How are you suppose to write any articles when your mind goes completely blank at thought of it? Ok not completely blank, you have thoughts, but not kind that are going to actually help you. These thoughts are your Fears and reasons why you think you can't do this.
Have you ever felt this way when you think about writing that first article? If so, I hope this article will help you overcome your Fear of writing.
The Biggest Fear - "I have nothing to say!"
You never know when a great idea will come to you. Keep a pen and paper handy. When you get an idea about what you want to say then Write it down. I like keeping a word processing window open so I can jot it down there under notes. Don't skip writing idea down thinking you will remember it cause most of time you won't. If you start doing this, you can go back, look at those ideas, and be surprised how you can put them together to form an article.
Read other people's articles on "how to" write articles and this will give you something to go by and you won't feel completely lost when you start to write yours. You don't have to be an expert on something before you write an article. Just write about something you have experience in. Maybe you have experience in web design, so write about what you have learned. Write like you are talking to a friend. Wisdom and knowledge come through experience and that's all you are writing about is your own experience and what you've learned. Remember your first article doesn't have to be long. Short articles (300-800 words) can be helpful, if material is clear, concise, and to point.
"I'm Not A Writer!"
Guess what, you don't have to be a great writer to do this. The point is to keep your writing in a friendly conversational tone. You want to write to readers not at them. Decide what you want to write then write like you are talking to a friend. Don't worry about being perfect or editing at this point. You will go back, proofread, and edit later. The important thing is to get words and ideas on paper-Just do it.