Common Sense Advice for Search Engine Optimization

Written by Mario Sanchez

Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:

1. Stick torepparttar big names: The two largest directories: Yahoo! ( andrepparttar 128006 Open Project Directory (, andrepparttar 128007 two largest search engines: Google ( ) and Inktomi (used by MSN search ( and AOL ( are likely to deliver 80% of your traffic, so concentrate on those and don't spend too much time on anybody else.

2. Yahoo andrepparttar 128008 Open Project Directory are administered by humans, so an editor will inspect your site before it's added. They receive so many submissions that it can literally take months before your site is reviewed, and nothing (not even paid subscriptions) guarantees that it will be listed. It's worth to keep trying, though, so check back every month or so and, if your site isn't listed, submit it again.

3. Google and Inktomi are robots (software programs) that "crawl" (find and read) millions of sites onrepparttar 128009 web, and add them to their index. That's why it is not absolutely necessary to manually submit your site to a search engine, since they may find your site and add it automatically when they find a link to your site on another page.

4. You don't need to submit allrepparttar 128010 pages on your site. Oncerepparttar 128011 search engine finds your main page (homepage), it will findrepparttar 128012 other ones by following links. To improverepparttar 128013 chances of your secondary pages being found, create a link called ‘site map' in your homepage, and have it point to a page that is nothing but a collection of links to allrepparttar 128014 pages on your site. This way,repparttar 128015 search engine will followrepparttar 128016 link and "suck in" all your pages. Try putting this link as close torepparttar 128017 top of your homepage as possible, since it will have a better chance of being picked up byrepparttar 128018 search engine.

5. Your site will stand a much better chance of showing up atrepparttar 128019 top ofrepparttar 128020 search results list if you choose keywords that are as specific as possible. In general, niche sites that use very specific keywords have a better chance of being atrepparttar 128021 top ofrepparttar 128022 list than generic sites that use more common keywords. For example, a restaurant that specializes in brick oven pizza (keywords: brick oven pizza) has a better chance of showing up in a prime position than an all-encompassing Italian restaurant (keywords: Italian restaurant).

Link Building That Makes Sense: Who To Link To

Written by Daria Goetsch

When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.

Google PageRank First and foremost, PageRank is part ofrepparttar algorithm of Google's ranking inrepparttar 128005 search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But PageRank is only one ofrepparttar 128006 100 plus criteria Google uses to evaluate your web pages. Userepparttar 128007 idea of PageRank as a "tool" to help make decisions, there's no need to live and die byrepparttar 128008 results. Link popularity itself is merely one way to improve your ranking.

Should You Link To Them? Think about it. You see a quality website, you see good content. The site is a "Mom and Pop" website with little ranking. So what ifrepparttar 128009 Google Toolbar says PageRank 2/10? That 2/10 may one day be 8/10. More importantly, you are linking to it because it is good to link to for your visitors - end of story.

Reciprocal Linking Fears There is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or PageRank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? Ifrepparttar 128010 answer is no or you can't tell whatrepparttar 128011 subject ofrepparttar 128012 site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or mayberepparttar 128013 small website that is doing a bang up job of selling widgets and providing widget information.

Linking Just To Link If you are going to link, what purpose does it serve? The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself:

* Would you link to this site if link popularity inrepparttar 128014 search engines didn't matter? * Would your visitor care about this link or find it helpful? * Doesrepparttar 128015 website have good content? * Is this an opportunity for you to publicize your website by being listed there? * Will this link cause you to spend a great deal of time worrying about it? * Isrepparttar 128016 link "just a link" or do you want a link from any site whose visitors care about what you have to say

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