Commercial Color Printing: An Illusion?

Written by Kay Zetkin


Printers and designers do not have far to go if they work only in black and while printing productions. Now, there’s this not-quite-so new, but still ever-expanding full-color printing. Intrigued? Well you must be, because commercial color printing is quite a booming business today, what withrepparttar continuous demands on printers for high-quality, unique outputs. Not to mention,repparttar 136724 never–ending rise of new color printing technologies. But,repparttar 136725 color printing process does not exactly come out ofrepparttar 136726 innovations themselves. They are but designed to go along withrepparttar 136727 interesting aspects of full color printing.

Understandingrepparttar 136728 world of commercial full color printing may take us a few years to grasp completely. But in a nutshell, here’s an introduction ofrepparttar 136729 necessary concepts with regards to it.

1.Halftones – thisrepparttar 136730 simple process of adding some color even if it’s only gray. In this, an image setter is quite handy, although presents its problems because of being a binary digital device. It can only produce black pixels or leave white spaces. Still, there is its resolution in handy andrepparttar 136731 human eye’s limitation to make some tricks work. Each pixel of an imageset is smaller thanrepparttar 136732 eye can resolve. Once a dot has been built up, it will be perceived as a 50% gray.

This kind of optical illusion is to breakrepparttar 136733 image into a very fine grid with each square ofrepparttar 136734 grid given an appropriate gray level. The imagesetter is used to simulate this gray level by creating its own grid and fills inrepparttar 136735 appropriate number of pixels. The notional grids that breakrepparttar 136736 image into cells are called screens. A halftone is then created byrepparttar 136737 resulting image that givesrepparttar 136738 impression of continuous grayscales.

2.Spot Color – it is adding some simple true color. The process is based onrepparttar 136739 simple principle of puttingrepparttar 136740 page throughrepparttar 136741 press more than once with a different ink each time. The colors must be kept absolutely separate so thatrepparttar 136742 item being colored, e.g.repparttar 136743 masthead, will only be printed withrepparttar 136744 colored ink whilerepparttar 136745 text will only be printed black. Tippexing out allrepparttar 136746 elements to be printed in blank ink on one sheet and reversingrepparttar 136747 process onrepparttar 136748 other can berepparttar 136749 theoretical way to producerepparttar 136750 needed color-separated plates. Due to innovative technologies allowed for spot colors to be automatically separated.

Embrace the Change that is Digitally Yours!

Written by Maricon Williams


To master digital technology, one has to be knowledgeable ofrepparttar fundamentals of photography likerepparttar 136723 depth of field and exposure ofrepparttar 136724 subject. A Photoshop guru can save an otherwise lousy shot. Believe me it can make a wild difference between a poorly taken original image. Photoshop mastery can give it life, spice and character!

You must be aware that old techniques most ofrepparttar 136725 time, is lacking thus, we have to incorporate various and recent techniques in order to come up with a fabulous creation that can transcend limitations.

When you are taking a subject which has strong light and deep shadows, you have to capture bothrepparttar 136726 details andrepparttar 136727 range of tones. You can do it by taking two or more different shots or images. When your subject is not moving, it is easy for you to have several original and identical images. Then seize different exposures. After that, you can combine them together to give an atmosphere of transparency. Bear in mind though, that you have to knowrepparttar 136728 exposure latitude. If you are not sure about what you are doing, just bracketrepparttar 136729 exposures to capturerepparttar 136730 highlights and shadows.

There can be a situation where you can’t getrepparttar 136731 entire image in focus. This may be frustrating but with the

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