Commercial Color Printing: An Illusion?Written by Kay Zetkin
Printers and designers do not have far to go if they work only in black and while printing productions. Now, there’s this not-quite-so new, but still ever-expanding full-color printing. Intrigued? Well you must be, because commercial color printing is quite a booming business today, what with continuous demands on printers for high-quality, unique outputs. Not to mention, never–ending rise of new color printing technologies. But, color printing process does not exactly come out of innovations themselves. They are but designed to go along with interesting aspects of full color printing. Understanding world of commercial full color printing may take us a few years to grasp completely. But in a nutshell, here’s an introduction of necessary concepts with regards to it. 1.Halftones – this simple process of adding some color even if it’s only gray. In this, an image setter is quite handy, although presents its problems because of being a binary digital device. It can only produce black pixels or leave white spaces. Still, there is its resolution in handy and human eye’s limitation to make some tricks work. Each pixel of an imageset is smaller than eye can resolve. Once a dot has been built up, it will be perceived as a 50% gray. This kind of optical illusion is to break image into a very fine grid with each square of grid given an appropriate gray level. The imagesetter is used to simulate this gray level by creating its own grid and fills in appropriate number of pixels. The notional grids that break image into cells are called screens. A halftone is then created by resulting image that gives impression of continuous grayscales. 2.Spot Color – it is adding some simple true color. The process is based on simple principle of putting page through press more than once with a different ink each time. The colors must be kept absolutely separate so that item being colored, e.g. masthead, will only be printed with colored ink while text will only be printed black. Tippexing out all elements to be printed in blank ink on one sheet and reversing process on other can be theoretical way to produce needed color-separated plates. Due to innovative technologies allowed for spot colors to be automatically separated.
| | Embrace the Change that is Digitally Yours! Written by Maricon Williams
To master digital technology, one has to be knowledgeable of fundamentals of photography like depth of field and exposure of subject. A Photoshop guru can save an otherwise lousy shot. Believe me it can make a wild difference between a poorly taken original image. Photoshop mastery can give it life, spice and character! You must be aware that old techniques most of time, is lacking thus, we have to incorporate various and recent techniques in order to come up with a fabulous creation that can transcend limitations. When you are taking a subject which has strong light and deep shadows, you have to capture both details and range of tones. You can do it by taking two or more different shots or images. When your subject is not moving, it is easy for you to have several original and identical images. Then seize different exposures. After that, you can combine them together to give an atmosphere of transparency. Bear in mind though, that you have to know exposure latitude. If you are not sure about what you are doing, just bracket exposures to capture highlights and shadows. There can be a situation where you can’t get entire image in focus. This may be frustrating but with the
|