Comedians Stumble Upon Viral Marketing Concept

Written by Matt Hockin

"Viral Marketing" isrepparttar latest buzzword forrepparttar 134297 oldest form of promotion inrepparttar 134298 world... "Referral" or "Word of Mouth."

With a click ofrepparttar 134299 "SEND" button, Internet e-mail enables people to quickly and easily refer things to their friends and families. These e-mail messages often spread rapidly throughrepparttar 134300 Internet and torepparttar 134301 far-reaching corners ofrepparttar 134302 world.

Many smart marketers have learned to harnessrepparttar 134303 power of viral marketing with "eBooks,"repparttar 134304 Internet's digital equivalent ofrepparttar 134305 paper book. Two stand-up comedians from San Diego, California say they were surprised when they accidentally discovered this powerful phenomenon.

Steve Roye and Paul Stoecklein were trying to think of ways to Promote their new web site ( when one simple idea caused an unexpected result.

"At first, we didn't know what we had," says Roye. "And when it finally dawned on us, we were shocked to discover that nobody else was doing it."


The idea is very simple. Roye and Stoecklein created a second Website called offers free downloadable joke books and humorous tales inrepparttar 134306 form of executable files. Created withrepparttar 134307 help of a compiler,repparttar 134308 eBooks look like individual web sites. These eBooks circulate via email and feed traffic back to both web sites through hyperlinks.

"The embarrassing thing is," said Stoecklein, "I didn't really considerrepparttar 134309 email part of it at first. I just thought ofrepparttar 134310 books as freebies to give people and hope they might come back to one ofrepparttar 134311 sites. End of story. I really didn't considerrepparttar 134312 viral effect these things are having."

10 Free resources you can use to get your viral marketing campaigns started

Written by Pam Renovato

Viral marketing is simply a marketing campaign that will result inrepparttar multiplication of you or your link. As it continues it grows and grows with your links being spread all overrepparttar 134296 internet. The more links back to you,repparttar 134297 easier you will be found. Here are a few ideas and resources that you can use to getrepparttar 134298 ball rolling....

1. Create an award that other web masters may apply for. Web awards are sought after forrepparttar 134299 credibility they give torepparttar 134300 site. Most web masters will proudly displayrepparttar 134301 awards they have won. You could create an award graphic and supply each winner of your award a simple HTML code to displayrepparttar 134302 award they have won.

The code could be as simple as:

Of courserepparttar 134303 displayed award links back to you.

There is a simple, free cgi script you can install to help with your awards application. Fast award will help weed out duplicate and broken submissions to make your review process easier. Find this free script at:

Once you have your award set up, submit your award to: This award site will give you plenty of submissions from people interested in your award.

2. Create a free ebook and offer all who downloadrepparttar 134304 right to distribute it on their site or ezine. If you do not have ebook software, you can have an ebook created for free at :

Once you have your ebook you an distribute it at software sites such as:

Don't forgetrepparttar 134305 free ebook directories such as:

3. You could distribute your own screen savers. Just incorporate your site's name and web address in this screen saver. You could create a digital file with your logo and web address and incorporate this file intorepparttar 134306 screen saver withrepparttar 134307 other images.

Here is a screen saver creator that will allow you to create as many screen savers as you wish to give away. These screen savers are distributable as .exe files. It is completely free and it is acceptable to use this software for business purposes. You can even create games with this software.

If you create a free screen saver, you can submit them to software sites and screen saver sites such as:

4. You could give away email. will allow you to give away email with your domain. It is a web based email and you will be allowed to rotate your banners onrepparttar 134308 service page.

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