Affiliate Programs are huge today and rightly so. They provide people with opportunity to make a residual income with very little cash output, and of course everything is already done for you. All you have to do is promote.
Now, this article isn't focusing on Affiliate Marketing, but it does suggest a few effective ways for maximizing YOUR LIST building potential.
You already know that in order to be successful online, you need a list...and when I say list, I am referring to YOUR LIST. (You will see why I highlight YOUR in a sec).
Makes sense...right? I mean which would you rather have, a nice warm, accepting list of individuals with whom you have built a good relationship with and who are receptive to your recommendations?
Having to continually go out and drive new traffic to your site in order to make that sale?
Think about process you go through for a second. You join an affiliate program, use their ads and place classifieds in newsletters. The link you use is sending prospects to your affiliate "page."
From there, your affiliate program gathers into "system" only those who; buy or sign up. You are only able to build a list based on those two criteria and because of that, you are missing out. You are missing out on those "others" who have been to your page and maybe aren't ready to buy, but would be if ONLY they had some additional follow up contact with you.
Even if you wanted to contact these "others," you aren't able to because your affiliate program doesn't allow you to make any changes to your (or rather their) web page. Which means that you are not able to maximize on your list building potential.
So, how do you fix this problem?
There are actually a few things you can do. First of all, let's start with your mindset. This is key. What I want you to do from here on out is always ask yourself this one key question...
"How/what must I do to add on to "MY List."
If you are using classifieds to market your affiliate program, then ask yourself that question and instead of sending prospects to your affiliate page, send them to a Report/eCourse instead. See what just happened? You have now added a name to YOUR list, instead of sending them to your page and risk chance of losing them altogether.
There is another way to help you build your list and market your programs at same time. Create a theme-based web site of your own.
I hear groans. I know one of reasons affiliate programs are so big is because they have a page for you. But let me explain why you really need a site of your own.
How many of you have been playing a little leap frog...jumping from program to program because nothing is making you money? It's ok to admit it because you aren't alone, there are 1000s of people in same boat.
Stop and think for a second effect all this jumping is having on you and your chances of making a residual income:
1. You are not focused, and
2. You are ALWAYS starting over from scratch.
Aren't you tired of that?
That is whole intent of having a site of your own. One that is based on a theme and loaded with good, quality content. One that allows you to build a list that is YOURS.
You don't have that full capability with an Affiliate Program.
If you quit program or "knock on wood" they bite dust, and trust me it does happen. Then all that hard work you put into marketing that program has been lost. You don't own page, you don't own list, so as a result you are always starting over...each and every time.