Combating List Building Frenzy: Take The Time To Promote

Written by Dan J. Fry


It is an accepted fact amongrepparttar experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result,repparttar 116983 multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up.

There is no doubt that these are powerful techniques offeringrepparttar 116984 advantage of building your subscriber base while basking in profits simply from growing your list. This is a best-of-both worlds sorts whererepparttar 116985 very thing that you are promoting is one inrepparttar 116986 same with what you are building -> your list.

For "newbie" marketers, it is easy to get caught up inrepparttar 116987 frenzy since one is desperately hungry to build a subscriber base and actually seerepparttar 116988 first profits rolling in. However, with working on an initially limited advertising budget,repparttar 116989 monthly charges to stay inrepparttar 116990 "matrix" can take a substantial bite out of other advertising resources.

What is one to do? Can you build a list with highly targeted subscribers, subscribers who are craving for your information, at relatively low cost? The answer: yes, but it takes time.

For those just starting out this is a double-edged sword. You want profits soon, but also want profits to continue to come in. The problem here is thatrepparttar 116991 two are contradictory. They straddle two opposite sides ofrepparttar 116992 fence so to speak.

*Considerrepparttar 116993 following scenario:

Suppose you have a large subscriber base that trusts your opinions and judgments. On Friday you send to your list a promotion for which you either ownrepparttar 116994 product or are an affiliate. Now suppose that your list is 3000 subscribers in size, your conversion rate is 5% (pretty good) and your profit per sale is $99. That amounts to $14,850 in sales from one campaign! Not bad, not bad. I could easily live with this kind of return.

Now lets take another scenario. You are just starting out, understand that building a list is of utmost importance, but really want to start making profits quickly. You purchase 600 leads advertised as "quality double opt-in MLM". You then quickly blast away your promotion. Approximately 0.5% (note that this is an order of magnitude less thanrepparttar 116995 first example!) actually makerepparttar 116996 purchase - 3 out of 600, which is not a very good conversion. But hey, you paid $100 forrepparttar 116997 leads, made $297 in sales, for a $197 ROI! Just starting out, you become giddy and sort of euphoric atrepparttar 116998 profits you have just made.

I Know It Said Free But A Business Has Cost.

Written by Anthony Russell


The other day I was working on my web site and having a conversation with my eldest son about free offers. My son who I love dearly started on a conversation about a product that he wanted and it was free to get. Dad all you have to do is go here, do that, and its yours for free. Now I have three kids and one of my favorite sayings to them when I getrepparttar look afterrepparttar 116982 free offer is announced Free does not mean free.

Then my oldest son said, But Dad doesnt your web site say that it is free to sign up. Well yes it does but let me explainrepparttar 116983 difference between signing up for Free and Free as I see it. As adults we all know that there is something else to come. So after explaining it to my kids (his brother tried to make it torepparttar 116984 doorway). I thought I would post my thoughts onrepparttar 116985 subject. So here isrepparttar 116986 lesson that I tried to explain to my sons and would like to pass on. I will give yourepparttar 116987 short version:

Yes there are a lot of free sign up programs and promotions out there. But you have to be realistic about any offer you are thinking about. If it is a business then you should expect to have some kind of business cost. I have learned that if you put nothing in you get nothing out. Remember that all ofrepparttar 116988 costs are not just monetary they include your time, sweat, and effort. Just think ofrepparttar 116989 amount time you spent looking for a business opportunity that was of interest to you. Time spent researching and wondering onrepparttar 116990 business that you finally decided to do. I have seenrepparttar 116991 amount of money it takes to run a business with as little as 5 employees up to 200 plus. It takes a lot of time, work, money and effort to start and keep most businesses going. Some may take a minimal amount of money but still a lot of time, effort and patience. My main point to anyone is that for any Business whether on-line or off-line to succeed it will take a real effort on your part.

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