Colours Wheelchairs Announces European Expansion Plans

Colours N’ Motion is a maverick in wheelchair industry. In a market that generally concentrates on price and technology, Colours' focuses on esthetics and comfort. While most manufactures advertise a product, Colours communicates a lifestyle message. Colours’ is often controversial, using strikingly beautiful, disabled models in its ads to convey message that sensuality and esthetics need not limited by disability. A well known brand in USA, Colours now announces its plans for development in Europe: Colours has selected Med Services Europe to develop and manage its European distribution network.

John Box, President of Colours in Motion said: “Colours designs and manufactures adult and pediatric wheelchairs as well as sport wheelchairs for an international market of disabled customers. With over 85% of our sales derived from US market and distributors in Japan, Australia, New Zealand and The Netherlands, Colours is now seeking to further develop its market within European Union. We see our collaboration with Med Services Europe as an important step forward in development of our international operations.”

Dr. Gene Emmer, President of Med Services Europe said: “Med Services Europe is proud to represent Colours in Europe. Colours is exactly type of company we seek as a partner. Their products are known in industry as innovative. For example, at 14.5 pounds (6.6 kg) custom-designed Zephyr is one of lightest, if not THE lightest wheelchair on market. The Boing! is first wheelchair on market with four-wheel independent suspension. But even more than technology, focus at Colours is on customer service and esthetics. Colours makes every effort to assure that its customers are delighted.”

Modern day slavery?!

In todays economy we are programed to believe that we have to find a good job, kiss up to "master", and retire in 40 years! The majority of population has a 9 to 5 job and hate it. They wake up, go to work, punch in, punch out, take a smoke break, and back to work. All this routine causes our subconcious to believe that holding tight to our job will keep us safe. As long as we stay on "master's" good side, we'll be okay. We've been taught that if we don't work we don't eat. But what happens when work slows down? The "master" comes tells "slaves" to go home until business picks up. Slavery still exists these days. If an employee does not work hard enough, fast enough, or not dependable enough, he gets "you're fired" whip. No matter how loyal one may be to "master", he will not hesitate to whip you on back with "you're laid off" stick.