Colors as visual communicatorsWritten by Florie Lyn Masarate
People love stories. This must have originated from time when getting tucked up in bed means a story afterwards. Fairy tales are colorful stories with colorful endings. Then came those fiction books with twists and turns and sometimes not so colorful endings. People early on are thought to see experience and feel colors not just in its visual state but colors that come from words. Words can be made colorful. If we put it into another prospective, visual and colors can also tell stories, like words.Visual and colors are put early on in coloring books to make kids understand things in most simple way. By arranging chronologically, a story can be created, depending on understanding of one reading colors. This is also true in prints and designs. People tend to get tired of reading long and flowery words that only end up meaning same things. Some can be so predictable that after reading first paragraph, ending can be told. Others may get too jumbled up in words that it will took awhile understanding, if patience does not run out first. Using visuals, stories become more compelling because people can produce their own story, go into different directions with just colors. What makes them able to do this are absence of words that sometimes spoon-fed them into what they are supposed to be reading. The story is laid out in front of them. All they had to do is read. Imagination need not be used. This is in contrast to colors that story tell. Expounding imagination is just one of things these visuals can do. With just drawings, a story can enfold before reader’s eyes. It is like creating your own story with no limitations as to when to change and stop.
| | What is graphic designers greatest fear?Written by Florie Lyn Masarate
Designers are considered masters of their crafts. They have created and designed most amazing things that not all other people are capable of. They are ones people run to if they wanted best creations that may serve whatever purpose they wanted. These designers can turn simple ideas and illustrations into innovative graphic designs. These are what they do best.What people do not know is that these designers, tackling everything and making wonders in designs, scram in fear when made to communicate with words. Talk about paradox. Whether they are aware of it or not, graphic designers are also communicators. They are able to communicate through visuals. That is their way, and way they understand it perfectly. But then, give them same concept, try making them express it, this time in writing. The result would be something like trying to make a bird talk. Which also means like putting too much effort on something near boundaries of a disaster and impossibility? This is what it takes to make designers write. This situation need basic solutions as to not make these designers be trembling once put in a table with a pen and paper, and nothing else. Sometimes designers are asked to do two works at a time, adding captions and heading to what they have done. Reports are also needed to be written most accurately by them who have done works themselves. This would mean having to explain something not using method that they do so well.
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