Coloring Your Logo – Pick Out the Best!Written by Kay Zetkin
One of important elements in making your web presence entails not only having a well-designed website. Your logo should be installed in your website before your start launching and broadcasting about your web site’s existence in wide, wide world of Web.
As you seek to design your logo, preeminent question would be – are colors you picked for it, right one? And of course, right color of your logo will be able to set mood and tone of site. Mind you, some users and browsers are also very particular about logos. They are finicky at best and may just easily leave your web site after just a glance at your logo. Yes, it could make or unmake your web site’s ultimate success.
Here’s something that might help you in choosing right color of logo for your web site:
•Orange - a warm color that connotes of tropical, luxury, passion and exotic things. The color itself expresses enthusiasm, vibrant and expansive. Your logo may just captivate right kind of attention once you use color orange.
•Yellow – a color that exudes intellect, faith, goodness and friendship. Yellow also vibrates optimism, happiness, idealism, and imagination. Unless your company does convey bright, cheery feelings that you are inclined to reflect in your logo, yellow could really work well as background color.
•Blue – most popular color that convey peace and tranquility, loyalty and fidelity, harmony, trust and confidence. For those who are keen on using 216 color palette, blue is abundant in all shades. They can be excellent dominant color for web site logos which convey lighthearted and positive mood.
Web Designing: Color It RightWritten by Kay Zetkin
Color choices for your web design is, in a way, choosing not what color you feel like but choosing what’s appropriate, applicable and interesting for your potential users/audiences. You don’t want your users feeling pathetic of your web site’s color choices and patterns, do you?
Planning and organizing your color usage as you go about designing your web sites should not be overlooked. Don’t just go about it with a trial-and-error attitude. Here are some of best practices with regards to applying color in web design. Read this and get a head-start in capturing eyes (if not yet their hearts and minds) of your prospective users!
Regarding Use of Color and Pattern. Make it a point that your color choices are flexible enough that they can be easily replaced depending on your user’s browser settings and assistive technology. It is good to establish a strong contrast between background color and text color, however, lest you intentionally want your users to get dizzy, don’t use patterned or textured backgrounds behind texts. Solid and plain text backgrounds are well and good. On-screen patterns need to be put in center.
Do not rely heavily on color connotations in guiding your users about important information. Color coding as an additional way to identify different elements and site navigation can be fun and amusing. But avoid using too many different colors simultaneously. Be consistent and have limitations in number of colorsyou’re your color coding.
Regarding Choices in Color. The safest, more legible and professional – looking combination is black text on a white background. For maximum visibility according to average human eye’s capabilities – red and green turns out good when in center of screen; black, white, yellow and blue are very useful on periphery. If your intent is to identify two groups of content, do not use red and green combination, always consider that most common color blindness is that of red/green blindness. This precaution also applies with blue and yellow combination. Keep in mind that 1 – 2% of men have blue-yellow color blindness.