Color correcting by numbers for giclee printing

Written by Fabio Braghi

Color correcting by numbers for giclee and other digital printing methods

Color correcting images on screen for digital output is one ofrepparttar most problematic issues in digital imaging. What was a task left to pre-press professionals inrepparttar 126377 past and something of no concern withrepparttar 126378 general public using film cameras, has now become a must for anyone using a digital camera. Overrepparttar 126379 years there have been a number of companies offering color calibration hardware and software to match what is seen on screen torepparttar 126380 actual printout. Soft proofing (the ability to see an image onrepparttar 126381 monitor and being able to make a pretty good judgment about how it is going to look when printed) is definitely of big help.

This said,repparttar 126382 only sure way to be able to precisely color correct is done by numbers. To make a comparison, take a pilot for example: when visibility is low pilots rely on whatrepparttar 126383 instruments say to navigate. No matter if it is day or night, they can navigate without having to see where they are and where they are going.

The same can be applied to color correction. Depending on a monitor to apply color changes, especially when subtle modifications need to be made, is notrepparttar 126384 best way. All computer screens shift in color fromrepparttar 126385 moment they are turned on. Numbers do not change.

Photoshop makes it very easy to see whatrepparttar 126386 color measurements are for any given area in an image. The eye picker will readrepparttar 126387 quantity of red, green and blue when passed overrepparttar 126388 chosen area. Forrepparttar 126389 purpose of this article we will stay withrepparttar 126390 RGB primary color space. When looking at a pure blackrepparttar 126391 reading will be R=0, B=0, G=0. A pure white will be R=255, B=255, G=255, 255 beingrepparttar 126392 maximum amount inrepparttar 126393 scale. What is between pure white and pure black? Grey, which can be any equal amount of these 3 colors, would be for example 122, 122, 122. A lighter grey is 180, 180, 180.

10 ways to insure your business card gets thrown away.

Written by Robert Kennedy

Having been inrepparttar printing and design business for most of my life I have seen my share of Ďfile it under Gí business cards. That said our printing firm fulfills hundreds of business card orders in Canada andrepparttar 126376 US each week. So what I am about to share with is a matter of opinion. I am ofrepparttar 126377 opinion that you donít get a second chance to make a first impression. In life, oh well, if you donít like it leave. But in business this is notrepparttar 126378 case, assuming that your goal is to make a good first impression. This isrepparttar 126379 way I view new contacts in business;

1) Your prospect wants you to WOW them

2) Your prospect wants you to sell them something

3) Your prospect forms an opinion of you inrepparttar 126380 first 30 seconds

So these arerepparttar 126381 assumptions that I walk into every business meeting with. Many of us truly believe that a business card is critical to your success and without it you are toast (for lack of a better term). To a certain degree you are correct.

I would like to submit to you that first impressions are always formed from one person to another. Your business card should reflect you and what you represent inrepparttar 126382 sweetest way. But make no mistake, YOU need to make that first impression and that is not accomplished with a handshake, smile and a business card. So carefully spend time redefining your approach, want you want to sell and how you want to sell it. Try to follow this proven sales formula. We call itrepparttar 126383 AIDA formula;

Approach Interest Desire Action

OK, so now we have buffed up a little on pre sales psychology, what about that business card? How can I getrepparttar 126384 design wheels turning? If you are ofrepparttar 126385 creative mind but are not sure how to get started, there are many printing companies online that offer business card templates created by professional graphic designers. A good example of this can be found here

You may also be ofrepparttar 126386 creative mind and are well versed inrepparttar 126387 use of professional desktop publishing programs such as Adobe Photo Shop, Corel Draw, Quark Express, or Adobe Illustrator, why not just sendrepparttar 126388 file for printing? Before you do you should make certain your digital file is optimized for best print result! First learn what is required here then you can submit your digital file for free preflight check here . This way you are certain your file will print nicely.

Here are my 10 Tips on how to get your Business Card filed under ĎGí (garbage);

1) Print type thatrepparttar 126389 size of antís feet. Your eyes may be great but mine arenít

2) Print on perforated 10 up card templates from your ink jet or laser printer. Remember that first impression?

3) Choose colors that clash or do not compliment each other. There is a color wheel that explains 10 colors relating to each other. These colors have 3 basic relationships: Adjacent, Contrasting and Complimentary Adjacent colors share a common side and are similar. Contrasting colors are those which have three other colors between them. Complimentary colors are those on opposite sides ofrepparttar 126390 color wheel.

4) Use a co workerís business card and hand write your information on it. You might be able to use this once but donít try it on your second or third meeting.

5) Print your business card with typographically incorrect information then try to patch it up. I will again, suggest that you rely onrepparttar 126391 resources at hand. Forrepparttar 126392 $49 a company like ours would charge you to completely reproduce 500, professionally printed high quality, full color, aqueous coated business cards itís a no brainer.

Cont'd on page 2 ==> © 2005
Terms of Use