Color association in logos and designsWritten by Florie Lyn Masarate
If you ask someone what is logo for Mcdonalds, an instant answer would be given to you in a matter of seconds. Adult and young children alike. Give them just a quarter of a second to make association and instant answer! Now ask them about its color. What do you get? That same matter of second correct answer. Making association with colors is not as easy as associating it with name or logo. But somehow, these people managed to supply different answers in both same times. Does this mean that these people have very good memories? Could it be that they have high IQ’s? Or does this have anything to do with logos and colors themselves? These logo and color association is called business “branding”. Branding is strategy in which businesses create and maintain their own unique symbol; can be in terms of a logo, fonts, graphics and most especially, colors. Using this, they are given their own identity, unlike any other business. These things isolate and make them one of a kind. It also serves as something that attracts people’s attention, engraving it in their minds making them remember and business memorable. This branding should be maintained to every aspect and product of business as possible. Changes and modifications can also be done as long as old essence is still there and not completely erased.
“Keep It Simple Stupid”Written by Florie Lyn Masarate
Recognize that saying? It has been used in many different things to mean simplicity is key to doing things best. In explaining concepts, putting it in simple yet understandable terms would easily get your message through. This is in contrast to using confusing words and “beating around bushes”, resulting to an overload of information yet losing main idea in process. This same saying should also be applied in designs of websites. Ever felt frustration of having to go through much information while browsing in some sites? Not only that, think of all graphics that keep appearing and popping every now and then. Most of time, these things make downloading pretty slow. And you only went there for simple information. Take researching, for example. These sites were meant to help in every way possible. Making hassle of researching more convenient and easy. But some people do not have patience of waiting for an animation to stop moving, or for flow of not needed information, and impossible icons to find on screen. Not all users have same modems and software you have. So if it is not hard for some, it may be terrible for others. Think of people in a rush to purchase something. Dazzling them with intricate graphics would likely send their tempers rocketing. And special effects can only make them want to scream with frustration. And for what? For a request of a catalog?