Advertising: Co-Branding For More Traffic

Co-Branding For More Traffic

Written by Barrett Niehus

Co-Branding For More Traffic

By Barrett Niehus

The opportunity to promote your web site on repparttar internet grows daily. Unfortunately, so do repparttar 100929 number of sites that compete for product placement and web traffic. As a response to this increased competition, many savvy marketers are turning to co-branding to provide them with an edge over their competition. By participating in co-branding programs, these web marketers can provide more tools, resources and "sticky" content than their competitors.

A co-brand program is usually an arrangement where a web page, company, or organization allows a licensee or participant to include repparttar 100930 licensee's logo or brand on repparttar 100931 product offered by repparttar 100932 licensor. The benefit to repparttar 100933 licensee is increased brand exposure, and repparttar 100934 ability to offer a product that would otherwise be unavailable to their clients. The benefit to repparttar 100935 licensor can be increase advertising revenue, or in many cases on repparttar 100936 internet, increased web traffic. An example of this type of co-branding would be syndicated stock ticker that could be posted on your site, and branded with your logo. An example of this can be found at repparttar 100937 Wall Street Trader Co-brand site http://www.wstraders.com/index.cfm?CobrandApp=1

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