Co-Branding For More TrafficWritten by Barrett Niehus
Co-Branding For More TrafficBy Barrett Niehus The opportunity to promote your web site on internet grows daily. Unfortunately, so do number of sites that compete for product placement and web traffic. As a response to this increased competition, many savvy marketers are turning to co-branding to provide them with an edge over their competition. By participating in co-branding programs, these web marketers can provide more tools, resources and "sticky" content than their competitors. A co-brand program is usually an arrangement where a web page, company, or organization allows a licensee or participant to include licensee's logo or brand on product offered by licensor. The benefit to licensee is increased brand exposure, and ability to offer a product that would otherwise be unavailable to their clients. The benefit to licensor can be increase advertising revenue, or in many cases on internet, increased web traffic. An example of this type of co-branding would be syndicated stock ticker that could be posted on your site, and branded with your logo. An example of this can be found at Wall Street Trader Co-brand site http://www.wstraders.com/index.cfm?CobrandApp=1
| | GUERILLA MARKETINGWritten by MARK JOYNER/J.CONRAD LEVINSON
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