Close More Sales With A Strong P.S.

Written by Grady Smith

While a headline is designed to grabrepparttar reader’s attention,repparttar 127372 P.S. isrepparttar 127373 workhorse of your sales letter that actually closesrepparttar 127374 sales and puts money in your bank account.

Statistics show that a strong headline is a must to holdrepparttar 127375 reader’s attention and propel them to dive into your letter. But once they‘ve been hooked by your headline,repparttar 127376 averages show that most will scroll down to your P.S. and look for a brief, torepparttar 127377 point summary of your offer. And with a strong P.S. you’re going to entice them to read your sales letter more thoroughly, or you’re going to immediately hook them and reel them in based onrepparttar 127378 power your P.S. contains.

Missrepparttar 127379 mark, and you’re going to lose money.

Here’s my formula for creating hard-hitting P.S. messages that closerepparttar 127380 sell fast!

First rule; don’t mentionrepparttar 127381 price in your P.S. unless you’re going to give a complete rundown including bonuses that makesrepparttar 127382 offer absolutely irresistible. To do this, you have to be confident thatrepparttar 127383 shear mention of your complete offer and price is enough to sell it because oncerepparttar 127384 potential customer knowsrepparttar 127385 price they’re going to makerepparttar 127386 decision to buy or not.

The "Lipstick" Sales Factor...

Written by Gary Onks

Lipstick sales are Red-Hot according torepparttar Wall Street Journal and this affects you, your company and your sales.

Whoa, there... How can this be? I don't sell lipstick?

Well, neither do I, butrepparttar 127371 fact is thatrepparttar 127372 "Lipstick Sales Factor" applies to all of us no matter what we are selling. You seerepparttar 127373 reason lipstick sales are offrepparttar 127374 charts right now is because ladies are looking to feel better about themselves and life. This desire is not unique to women, it applies to us men too. Which means it applies to every one of your customers.

We all like to feel good and are constantly looking for a little pick-me-up in life. Even during a recession folks will spend money on any product that brightens their life, improves their condition or lightens their load. This might be a small thing like lipstick forrepparttar 127375 gals or some chow for us guys, but it also applies to any size or price product if it makes us feel good.

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