Close More Sales With A Strong P.S.Written by Grady Smith
While a headline is designed to grab reader’s attention, P.S. is workhorse of your sales letter that actually closes sales and puts money in your bank account.
Statistics show that a strong headline is a must to hold reader’s attention and propel them to dive into your letter. But once they‘ve been hooked by your headline, averages show that most will scroll down to your P.S. and look for a brief, to point summary of your offer. And with a strong P.S. you’re going to entice them to read your sales letter more thoroughly, or you’re going to immediately hook them and reel them in based on power your P.S. contains.
Miss mark, and you’re going to lose money.
Here’s my formula for creating hard-hitting P.S. messages that close sell fast!
First rule; don’t mention price in your P.S. unless you’re going to give a complete rundown including bonuses that makes offer absolutely irresistible. To do this, you have to be confident that shear mention of your complete offer and price is enough to sell it because once potential customer knows price they’re going to make decision to buy or not.
The "Lipstick" Sales Factor...Written by Gary Onks
Lipstick sales are Red-Hot according to Wall Street Journal and this affects you, your company and your sales.
Whoa, there... How can this be? I don't sell lipstick?
Well, neither do I, but fact is that "Lipstick Sales Factor" applies to all of us no matter what we are selling. You see reason lipstick sales are off charts right now is because ladies are looking to feel better about themselves and life. This desire is not unique to women, it applies to us men too. Which means it applies to every one of your customers.
We all like to feel good and are constantly looking for a little pick-me-up in life. Even during a recession folks will spend money on any product that brightens their life, improves their condition or lightens their load. This might be a small thing like lipstick for gals or some chow for us guys, but it also applies to any size or price product if it makes us feel good.