Written by Richard Lowe

The search engines are pretty good at their jobs. This is especially true ofrepparttar larger, more established monster listings such as Altavista and Google. They have to be good, as they are in a constant state of war with search engine spammers (webmasters who attempt to artificially increase their rankings inrepparttar 128391 search engines by unethical means).

You see,repparttar 128392 higher a site ranks inrepparttar 128393 major search engines,repparttar 128394 more hits it receives. In many cases, hits directly translate into dollars. Thus, a web site which can, say, double it's hits can often doublerepparttar 128395 amount of money it makes.

What does this have to do with anything? Well, it's common knowledge that sites which do not show up onrepparttar 128396 first three pages of listings in a major search engine may as well not be listed at all.

In addition, it's important that a site get listed on popular keywords. For example, far more people search forrepparttar 128397 word "plumber" than "person who fixes pipes". while you might get a few visitors withrepparttar 128398 later term, you will not get anywhere near as many asrepparttar 128399 first.

Each ofrepparttar 128400 major search engines has different rules that it uses to rank web sites. Some engines want metatags, some prefer straight text and others want a mixture of both. Some search engines may be fine with dozens of keywords in a metatag, and others want only one. The list goes on and on - each search engine looks at different things in a page.

Why do they go through all of this trouble? They are attempting to determine what your page is all about. The theory isrepparttar 128401 more a particular keyword (or phrase) is mentioned (and in more ways),repparttar 128402 more likely your page is about a particular subject. Thus, if "plumber" appears inrepparttar 128403 text a few times (especially inrepparttar 128404 H1 and H2 tags), in a metatag, an ALT tag andrepparttar 128405 title, then it's likely your page is indeed about plumbers.

On top of that,repparttar 128406 search engines must protect against spammers. These are people who use various tricks to foolrepparttar 128407 engine into thinking they should be well ranked. For example, a common technique a few years ago was to include very small, invisible text containing keywords. The visitors would not see this text butrepparttar 128408 search engine would and thus would be fooled (the search engines figured this one out a long time ago and it no longer works).

Whenrepparttar 128409 search engines discover a web site is spamming, their response is to either (a) droprepparttar 128410 site way down in rankings or (b) ban it entirely. If your site has ever been banned from one ofrepparttar 128411 big engines, then you completely understand how devastating it can be to be dropped all of a sudden.

But then again, getting to first can be so rewarding. It can meanrepparttar 128412 difference between a thousand dollars in sales and a million. Literally. But how do you get to be first with a particular keyword in as many search engines as possible? One way is to look at other sites to see what they have done and, ahem, stealrepparttar 128413 ideas (or just copy their keywords to your own pages).

But there is a wildcard in all of this, and that'srepparttar 128414 simple fact thatrepparttar 128415 search engines use different rules to determinerepparttar 128416 ranking of a page. One engine allows three keywords and will rank higher if it finds three, another might want those keywords to be nearrepparttar 128417 top ofrepparttar 128418 page, and still another might want them in a comment. The second engine (the one that wantsrepparttar 128419 keywords nearrepparttar 128420 top) might actually drop your rankings if it finds three keywords.

One ofrepparttar 128421 more common ways to handlerepparttar 128422 problem of different search engines is to have different entry pages. Using this method, you might have a page which is perfect for Google, another which is exactly right for Altavista and a third which is made for Northern Lights. The problem with this, of course, is your visitors will be directed by each engine to pages which are probably not exactly right for human beings. After all,repparttar 128423 engines work even better with all of those fancy tables and lists which make your pages look so good. And, of course, this does nothing to prevent someone from stealing, uh borrowing, your keywords.

How to turn 2 keywords into 1000's of keyphrases

Written by Robert Brady

Are you happy withrepparttar hundreds of carefully chosen keywords and keyphrases that you have included withinrepparttar 128390 pages of your treasured website? Are you thinking to yourself that there can be no more possibilities left?

Read on....

Look uprepparttar 128391 keywords used by your competitors in trade journals, Yellow Pages, directories, outdoor advertising posters, etc. Right click and view source on web pages to see what other people are using in their META tags. (More information on META tags at

Set your target for hundreds or even thousands of keywords and phrases if possible; your competitors will. Ask friends, colleagues and children what words they would type into a search box to find you.

META Tags:

Use different META Tags on different pages: Inrepparttar 128392 META name="keywords" list use:

o lower case o Capitalisation o UPPER CASE o iNVERTED tEXT o Misspellings (see below) o Hyphenation o Join words i.e. ice cream = icecream, ice-cream o Pluralizations = icecreams, ice-creams o Use commas to separate key words and key phrases within your META tags on some pages, on other pages just use spaces. o Extensions i.e. fast = faster, fastest. Many search engines use string queries when indexing sites.

Ask friends and colleagues how they would misspell your keywords. Children are a very productive source for misspelling; they often come up with ones you might not have thought of yourself. Do not under-estimaterepparttar 128393 need for misspellings. Evenrepparttar 128394 less obvious variations of words and phrases attract traffic.

Always userepparttar 128395 correct spelling onrepparttar 128396 META name="description" content=" andrepparttar 128397 visible part of your site and try to repeat your most important keywords and phrase a few times throughoutrepparttar 128398 page. Include them in descriptive sentences of what you have to offer and placerepparttar 128399 very important keywords high onrepparttar 128400 page.

Pluralization of words is important with some search engines. It is recommended that you use it so that you don't lose possible visitors.

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