Advertising Real Estate with New York’s favorite marketplace is quick, easy and effective. In real time, landlords, agents and brokers can post and manage property listings with up to 5 photographs and 1 floor plan. Your ads are posted instantly! CityCrybs™ offers multiple levels of advertising for homeowners to licensed real estate companies.

Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for product. They are poor at reaching prospects before need arises.

Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in paper. You had to have an earlier impression about product for newspaper ad to point you to location to buy it.

There are 4 ways to use newspaper for advertising.

1) Display advertising from one column wide by 2 inches high to a full two pages, display ads can be so numerous news stories have to be cut so both can live on page.

There is usually no protection. Competiting store ads can be next to each other (next time you see paper look for tire store ads on same page).

When designing your ad, remember it's all about them. Use a catchy headline and tell them what you will do for the. Forget about your picture or your "Number One in District Award". Good advertising "feels their pain".

2) Classified advertising The effectiveness of classified ads varies by paper and by who wrote ad and by what ad is selling. Many classified sections have turned into giant car dealer pages and huge homes for sale sections complete with four color pictures.

The small, private, "gotta sell my Bow-Flex" ads can be lost in a giant classified section. Many shoppers and Nickle Savers have smaller, and cheaper, classified sections.

Some small business operators find success with a series of small classified ads. Small blurps tend to build "top of mind awareness". A cheap way to keep your name out there.