Church Fundraising - Make a Connection
by Kimberly Reynolds
Raising money for your church is an important task that deserves best approach. This article examines campaigns based around donor recognition that aim to strengthen community ties with your church.
What does advertising do to help make a business successful?
They build brand awareness. Your fundraising needs to build your church's "brand" by reinforcing message of who you are and what your "value proposition" is for your congregation.
No, I am not saying that you need golden arches out front with a neon sign that says "Over 1 Million Saved." What I am saying is that you want your supporters to have a strong emotional tie to your church.
Your fundraising campaign should be structured to strengthen those emotional ties through establishing concrete links to your congregation that are visible to community.
What types of fundraising campaigns provide that visibility?
Donor recognition programs serve that purpose. They are easy to conduct and are available in a wide range of price points that offer ways for your entire congregation to show their support.
A donor campaign seeks a pledge of a certain contribution amount that could be a one-time donation, a weekly offering, a monthly automatic withdrawal, or an annual tithe.
Donation of a certain amount is rewarded with some type of donor recognition. Inexpensive items can be given to donors for smaller contributions in $25 and up range while larger donations are usually recognized at your church.
What are some inexpensive examples?
An example of an entry-level price point offering for a donor recognition campaign is a custom pewter medallion or ornament which is hand crafted to display your church's exterior view. Two message lines can be added to reinforce your "brand." See examples ($10) at http://www.church-fundraisers.org
Another example would be creating a unique coffee mug with your church's picture and message. The idea here is that each donor gets a coffee mug as a thank you for their support. The mug and your message help maintain awareness of their "belonging." See examples ($4) at http://www.bryanchina.com/churches.htm
What recognition can you give to spur more donations?
Engraved or personalized bricks are an excellent way to provide or incent capital campaign contributions with recognition. Use of brick pavers with laser engraved messages in a special entry way or sidewalk is one attractive method.