Church Fundraising - Make a Connection

Written by Kimberly Reynolds

Church Fundraising - Make a Connection

by Kimberly Reynolds

Raising money for your church is an important task that deservesrepparttar best approach. This article examines campaigns based around donor recognition that aim to strengthen community ties with your church.

What does advertising do to help make a business successful?

They build brand awareness. Your fundraising needs to build your church's "brand" by reinforcingrepparttar 127037 message of who you are and what your "value proposition" is for your congregation.

No, I am not saying that you need golden arches out front with a neon sign that says "Over 1 Million Saved." What I am saying is that you want your supporters to have a strong emotional tie to your church.

Your fundraising campaign should be structured to strengthen those emotional ties through establishing concrete links to your congregation that are visible torepparttar 127038 community.

What types of fundraising campaigns provide that visibility?

Donor recognition programs serve that purpose. They are easy to conduct and are available in a wide range of price points that offer ways for your entire congregation to show their support.

A donor campaign seeks a pledge of a certain contribution amount that could be a one-time donation, a weekly offering, a monthly automatic withdrawal, or an annual tithe.

Donation of a certain amount is rewarded with some type of donor recognition. Inexpensive items can be given to donors for smaller contributions inrepparttar 127039 $25 and up range while larger donations are usually recognized at your church.

What are some inexpensive examples?

An example of an entry-level price point offering for a donor recognition campaign is a custom pewter medallion or ornament which is hand crafted to display your church's exterior view. Two message lines can be added to reinforce your "brand." See examples ($10) at

Another example would be creating a unique coffee mug with your church's picture and message. The idea here is that each donor gets a coffee mug as a thank you for their support. The mug and your message help maintain awareness of their "belonging." See examples ($4) at

What recognition can you give to spur more donations?

Engraved or personalized bricks are an excellent way to provide or incent capital campaign contributions with recognition. Use of brick pavers with laser engraved messages in a special entry way or sidewalk is one attractive method.

The Etiquette of Tithing

Written by Paula Langguth Ryan

I once had a conversation with a subscriber about making a mental shift in how we view tithes. Many people (and I've done it myself!) view tithes as a handout or some sort of charity, which we view negatively, as if needing something is a bad thing. We all have needs, we all have desires. By judging our needs as "bad" we subconsciously block our prosperity in subtle ways.

Likewise we don't quite know what to do if someone refuses a tithe from us, or tithes back to us. This issue, rather than share another success story from a subscriber (keep 'em coming, though -- I enjoy reading about them and will share more in our next issue!), I'm going to share with you a few tips onrepparttar etiquette of tithing, that I've found helpful.

1: Be open and receptive torepparttar 127036 gifts of time, talent and treasures that are offered to you. Tithes, donations, charity, whatever you callrepparttar 127037 blessings of your income, your time or your unique abilities, are acts of good. Charity, being benevolent, means doing good or causing good to be done. Our history is filled with "benefactors" who created trust funds or otherwise supported artists, musicians, composers, writers, teachers, ministers, rabbis, etc. These acts of charity brought attention to and provided support forrepparttar 127038 creative work they were doing. Today, much of this benevolent work is done through tax-deductible charities, but much is also still done through individuals with no thought torepparttar 127039 tax benefit. You participate in this wondrous flow every time you tip a street performer, or throw a house concert, or tithe to other creative individuals.

2: Don't let others take your prosperity away by refusing your tithe (and don't refuse tithes that are offered you). I'm often moved by incredible music. Several weeks ago I tithed directly torepparttar 127040 soloist andrepparttar 127041 pianist (I'm blessed to get to listen torepparttar 127042 incomparable Jazz pianist Stefan Scaggiari) at my home church. They both attempted to turn downrepparttar 127043 tithe and I simply said, "please don't stand in repparttar 127044 way of my prosperity. You fed my soul and I feel compelled to give you this gift. Please accept it graciously inrepparttar 127045 spirit in which it is being given." Simple words that carry a profound message.

I brought in some clothes to a fabulous secondhand store last week and told them that I didn't want to open up a consignment account, I just wanted to give themrepparttar 127046 clothes. The woman was at a loss as to how she could acceptrepparttar 127047 clothes, until I finally told her to takerepparttar 127048 proceeds and give them to a favored charity. Often, people turn down tithes because they are afraid of appearing needy, and because we've had it drummed into our heads that you don't accept charity, or money, for doing good deeds. Doingrepparttar 127049 good deed is supposed to be reward enough. And it is. Accepting a tithe is another good deed.

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