It is rare to find a brand new blueprint for making cash on internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued internet guru market for last few years. But ever so often with some persistent digging you find a gem. Google Cash is that shining diamond on coal-heap of get-rich-on-the-internet promotion.

With pending IPO of Google and all hype surrounding it, it's easy to overlook hidden fundamentals that make Google such a marketing miracle. The Google Adwords program allows savvy marketers to reach highly desirable eyeballs at a predictable cost. Google Cash is a startlingly frank analysis of this fast-paced direct response medium.

You sell hand-made knitted scarves. You can place your ad directly in path of people searching for one. With some elbow grease and a sharp pencil you can figure out to penny what you can afford to pay for that ad. And you can target world or Little Rock Arkansas with that ad thanks to awesome interface and techno-wizardry of Google Adwords. What used to take 3 months in "old days" of marketing back in nineties takes 3 hours today!

You can't have popups on page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on page. You can't write about it, point to it or tell someone to click on it.

Also, remember that you are not allowed to make a traffic pulling page, with no other way to leave it beside ad.

You must have more links on page (now what, will anyone notice it?).

So how can you help up your click conversion rates?

1.Placement. Do not hide your ad. Put ad to left or somewhere near top to ensure that anyone will see it without any scrolling.

2.Colors. There are several schools, each one pulling their way. One way is to contrast ad as much as possible (but still possible to read it). The second one is to blend in ad with your site as much as possible.

Click conversion rates