Choosing the Right Web Site Designer

Written by Janice Byer


You've made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site?

There are many people capable of building their own personal sites. They can put cute little comments and pictures of their pets or kids up for you to enjoy. But, when it comes to having a website that will be a form of marketing for your business, you want someone with experience. Someone who has an understanding ofrepparttar Internet and what isrepparttar 134770 best way to boostrepparttar 134771 exposure of a website.

They must have a clear knowledge of a variety of contributing factors to your sites' success. Such factors include how best to market your site,repparttar 134772 options and limitations of graphics, how to create a site that is effective within search engines, knowledge ofrepparttar 134773 drawbacks of different browsers, andrepparttar 134774 understanding ofrepparttar 134775 coding required for your site.

It is crucial that your designer understands you, your company and what you want to accomplish with your website. To determine this, you need to answer a few questions first.

What do you want on your website? What isrepparttar 134776 desired outcome of your site? Is your designer open to your ideas and provides input and suggestions for improvement? Have you checked out your competition or other websites to get ideas of what isrepparttar 134777 'norm' for a successful site? The more information you have prior to starting a website,repparttar 134778 more accurately you can communicate with your designer and getrepparttar 134779 desired outcome that producesrepparttar 134780 best results.

Keep 'Em Coming Back for More

Written by Jenna Glatzer


Maybe you've already got good search engine placement. Maybe lots of sites have linked to you, and people are able to find your little piece of cyberspace without much trouble. However, once they've been there, do they ever come back?

There are two keys to earning repeat visitors: fresh content and interactive features.

If you can offer your visitors new articles, columns, interviews, information, jokes, cartoons, pictures, etc. every few days, great. But if you can't, you have another option: letrepparttar visitors work for you. Here's how.

MESSAGE BOARDS

The simplest way to keep people coming back for more is to put up a message board. There are several free ones (http://www.bravenet.com offers a good one) that you can link to your site with very little effort. It's not enough just to put it up there, though. You must also berepparttar 134769 ringleader-start several interesting threads yourself. Give your vistors a reason to respond to your threads. How?

Ask questions related to your content Ask people to introduce themselves Discuss a controversial topic Comment on something inrepparttar 134770 news that relates to your content Tell a funny story or joke, and ask visitors to post their own Encourage visitors to post feedback about what they'd like to see on your site Ask people to vote for their favorite [blank]. Movie, band, magazine, celebrity, etc. Offer simple tips in your field of expertise, and ask visitors to add their own

Want to make your board look more active? Post responses to your own messages under different names. Or ask friends to post, just to getrepparttar 134771 discussions flowing. Whenever someone posts, at least inrepparttar 134772 beginning, drop him or her an e-mail to say, "Thanks for visiting my forum."

Be sure you haverepparttar 134773 ability to delete offensive messages and spam from your board, or you may scare people away from posting.

CONTESTS

People love contests. Not justrepparttar 134774 ones in which you can win a million dollars or a trip torepparttar 134775 Bahamas, but little giveaways. Free t-shirts or books or gift certificates. Think you can't afford it? Think again.

If you run a monthly contest, and offer a prize worth $10, your total cost per month shouldn't be over $13 (including postage.)

What kind of contest should you run?

Forgetrepparttar 134776 simple "enter your e-mail address here and get a chance to win" kind, unless you have an e-mail newsletter and want to build your subscription base. Instead, call upon your visitors' creativity and challenge them to write a winning response to an interesting question.

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