Choosing most appropriate quality paper for your project can be a very complicated task. Paper has many features to consider and new sheets are continually coming into market. The paper does not only exist to provide ink a foundation, but to enhance design of image you want to depict. First you have to consider availability of product early on. Next is personality of your piece, its life span, texture, color and coating and your budget, of course.

For projects that advocate luxury, metallic, suede, leather and other specialty papers create a stunning first impression. If color and crisp image or photographic reproduction is your concern, a coated gloss, matte or silk sheet is always a great choice. If you are printing a job that mirrors environmental issues, you can use papers with recycled content, visible fibers or a mixed composition with a lower brightness and a texture that conveys environmental feel. In connection to brightness, blue-whites, which are very popular at moment, have a higher-brightness and allow colors to stand out, while warmer whites, which have a lower-brightness, are more pleasant to eyes.

As site discusses,

“Jpeg and Gif files are internet images, saved with a compression process designed to remove color and visual quality to achieve small file sizes. Internet images are usually saved at a resolution of 72 dpi for quick screen loads and will not print clear and crisp on a printing press. Since physical dimensions of an image and resolution are in direct proportion to each other, shrinking physical dimensions of an internet image by 4x will achieve decent printing results.”